How online and offline behavior processes affect each other: Customer behavior in a cyber-enhanced bookstore

Quality and Quantity

Volumn 47, Issue 5, 2013, Pages 2539-2555

  Chen, Chien Wen ^a   Cheng, Chiang Yu ^b  

^a FENG CHIA UNIVERSITY   (Taiwan)

^b NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Channel integration; Click and mortar; Tri component behavior process

Indexed keywords

EID: 84879296174     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-012-9670-y     Document Type: Article

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