Proposing online game loyalty and its antecedents considering gender as a moderator: A qualitative study

Quality and Quantity

Volumn 43, Issue 5, 2009, Pages 731-741

  Joe, Sheng Wuu ^a   Chiu, Chou Kang ^b  

^a VANUNG UNIVERSITY   (Taiwan)

^b CHING KUO INSTITUTE OF MANAGEMENT AND HEALTH   (Taiwan)

Author keywords

Feature enhancement; Gender; Incentive utility; Loyalty; Relational interacting behavior; Virtual power status

Indexed keywords

EID: 70349243954     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-007-9159-2     Document Type: Article

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