Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context

Journal of Business Research

Volumn 62, Issue 12, 2009, Pages 1281-1288

  Yao, Emery ^a   Fang, Ruolian ^b   Dineen, Brian R ^a   Yao, Xin ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c WICHITA STATE UNIVERSITY   (United States)

Author keywords

Customer feedback; New product acceptance; Perceived risk

Indexed keywords

EID: 70349836046     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.12.008     Document Type: Article

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