Attitudes' hierarchy of effects in online user behaviour

Online Information Review

Volumn 33, Issue 1, 2009, Pages 7-21

  Castañeda, J Alberto ^a   Rodŕguez, Miguel A ^a   Luque, Teodoro ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Attitudes; Brands; Consumer behaviour; Internet marketing; Internet shopping; Profit

Indexed keywords

ATTITUDES; BRANDS; CONSUMER BEHAVIOUR; INTERNET MARKETING; INTERNET SHOPPING; PROFIT;

BRICK; BRICKMAKING; INTERNET; MARKETING; RESEARCH; WORLD WIDE WEB;

ELECTRONIC COMMERCE;

EID: 66749154804     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/14684520910944364     Document Type: Article

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