The role of online seller reviews and product price on buyers' willingness-to-pay: A risk perspective

European Journal of Information Systems

Volumn 22, Issue 4, 2013, Pages 416-433

  Wu, Jianan ^a   Gaytán, Edgardo Arturo Ayala ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

buyers' risk attitude; online seller review; product price; willingness to pay

Indexed keywords

ELECTRONIC COMMERCE; RISK ASSESSMENT;

CONCEPTUAL FRAMEWORKS; INTER-PERSONAL COMMUNICATIONS; MANAGERIAL IMPLICATIONS; ONLINE SELLERS; PRODUCT PRICE; PURCHASE DECISION; RISK ATTITUDE; WILLINGNESS TO PAY;

SALES;

EID: 84878925410     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/ejis.2012.33     Document Type: Article

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