Empirical Testing of the Reference-Price Effect of Buy-Now Prices in Internet Auctions

Journal of Retailing

Volumn 85, Issue 2, 2009, Pages 211-221

  Popkowski Leszczyc, Peter T L ^a   Qiu, Chun ^b   He, Yongfu ^c  

^a UNIVERSITY OF ALBERTA   (Canada)

^b MCGILL UNIVERSITY   (Canada)

^c MONASH UNIVERSITY   (Australia)

Author keywords

Buy now price; Internet auctions; Reference price effect; Value uncertainty

Indexed keywords

EID: 66049111808     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.02.003     Document Type: Article

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