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Volumn 22, Issue 2, 2010, Pages 117-128

The importance of usergenerated content: the case of hotels

Author keywords

Content management; Hotels; Quality; Worldwide web

Indexed keywords

CONTENT MANAGEMENT; DESIGN/METHODOLOGY/APPROACH; INTERNET USAGE; OBJECTIVE INFORMATION; QUALITY; QUANTITATIVE RESEARCH; SURVEY INSTRUMENTS; USER-GENERATED CONTENT;

EID: 78049493220     PISSN: 17542731     EISSN: None     Source Type: Journal    
DOI: 10.1108/17542731011024246     Document Type: Article
Times cited : (29)

References (14)
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    • Ratings ‘J curve’
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    • Decker, S.1
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    • Customer reviews drive online satisfaction, recommendation and loyalty
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    • Using online conversations to study word-of-mouth communication
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    • A review of factors affecting online consumer search behaviour from an information value perspective
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  • 10
    • 84993021647 scopus 로고    scopus 로고
    • Influential consumers; where CPG and internet buzz collide
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  • 12
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    • The one number you'll need to grow
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  • 13
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    • Getting a handle on customer reviews
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  • 14
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.