메뉴 건너뛰기




Volumn 23, Issue 3, 2013, Pages 205-224

The influence of event quality on revisit intention: Gender difference and segmentation strategy

Author keywords

College basketball events; Consumer behaviour; Event quality; Gender; Gender difference; Moderating effect; Revisit intention

Indexed keywords


EID: 84878224526     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521311312237     Document Type: Article
Times cited : (46)

References (87)
  • 1
    • 19744366119 scopus 로고    scopus 로고
    • Customers' expectations of service in Greek fitness centers: Gender, age, type of sport center, and motivation differences
    • Afthinos, Y., Theodorakis, N.D., Nassis, P. (2005), "Customers' expectations of service in Greek fitness centers: gender, age, type of sport center, and motivation differences" in Managing Service Quality, Vol. 15, No. 3, pp. 245-258.
    • (2005) Managing Service Quality , vol.15 , Issue.3 , pp. 245-258
    • Afthinos, Y.1    Theodorakis, N.D.2    Nassis, P.3
  • 2
    • 41549151647 scopus 로고    scopus 로고
    • Drivers of service satisfaction: Linking customer satisfaction to the service concept and customer characteristics
    • Anderson, S., Pearo, L.K., Widener, S.K. (2008), "Drivers of service satisfaction: linking customer satisfaction to the service concept and customer characteristics" in Journal of Service Research, Vol. 10, No. 4, pp. 365-381.
    • (2008) Journal of Service Research , vol.10 , Issue.4 , pp. 365-381
    • Anderson, S.1    Pearo, L.K.2    Widener, S.K.3
  • 4
    • 0006186611 scopus 로고    scopus 로고
    • A quest for a market: A profile of the consumers of a professional women's basketball team and the marketing implications
    • Armstrong, K.L. (1999), "A quest for a market: a profile of the consumers of a professional women's basketball team and the marketing implications" in Women in Sport and Physical Activity Journal, Vol. 8, No. 2, pp. 103-127.
    • (1999) Women in Sport and Physical Activity Journal , vol.8 , Issue.2 , pp. 103-127
    • Armstrong, K.L.1
  • 5
    • 0031181901 scopus 로고    scopus 로고
    • What do men want? Gender differences and two spheres of belongingness: Comment on Cross and Madson
    • Baumeister, R.F., Sommer, K.L. (1997), "What do men want? Gender differences and two spheres of belongingness: comment on Cross and Madson" in Psychological Bulletin, Vol. 122, No. 1, pp. 38-44.
    • (1997) Psychological Bulletin , vol.122 , Issue.1 , pp. 38-44
    • Baumeister, R.F.1    Sommer, K.L.2
  • 6
    • 0002866667 scopus 로고
    • Evaluating service encounters: The effects of physical surroundings and employee responses
    • Bitner, M.J. (1990), "Evaluating service encounters: the effects of physical surroundings and employee responses" in Journal of Marketing, Vol. 54, No. 2, pp. 69-82.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 69-82
    • Bitner, M.J.1
  • 7
    • 0002788863 scopus 로고
    • Encounter satisfaction versus overall satisfaction versus quality
    • Rust, R.T., Oliver, R.L. (Eds.), Sage Publications, Thousand Oaks, CA
    • Bitner, M.J., Hubbert, A.R. (1994), "Encounter satisfaction versus overall satisfaction versus quality" in Rust, R.T. and Oliver, R.L. (Eds.), Service Quality: New Directions in Theory and Practice, Sage Publications, Thousand Oaks, CA, pp. 72-94.
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 72-94
    • Bitner, M.J.1    Hubbert, A.R.2
  • 8
    • 0035612804 scopus 로고    scopus 로고
    • Some new thoughts on conceptualizing perceived service quality: A hierarchical approach
    • Brady, M.K., Cronin, J.J. Jr (2001), "Some new thoughts on conceptualizing perceived service quality: a hierarchical approach" in Journal of Marketing, Vol. 65, No. 3, pp. 34-49.
    • (2001) Journal of Marketing , vol.65 , Issue.3 , pp. 34-49
    • Brady, M.K.1    Cronin Jr., J.J.2
  • 9
    • 24144490435 scopus 로고    scopus 로고
    • Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
    • Brady, M.K., Knight, G.A., Cronin, J.J. Jr, Hult, G.T.M., Keillor, B.D. (2005), "Removing the contextual lens: a multinational, multi-setting comparison of service evaluation models" in Journal of Retailing, Vol. 81, No. 3, pp. 215-230.
    • (2005) Journal of Retailing , vol.81 , Issue.3 , pp. 215-230
    • Brady, M.K.1    Knight, G.A.2    Cronin Jr., J.J.3    Hult, G.T.M.4    Keillor, B.D.5
  • 10
    • 77951469813 scopus 로고    scopus 로고
    • Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
    • Carlson, J., O'Cass, A. (2010), "Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites" in Journal of Services Marketing, Vol. 24, No. 2, pp. 112-127.
    • (2010) Journal of Services Marketing , vol.24 , Issue.2 , pp. 112-127
    • Carlson, J.1    O'Cass, A.2
  • 11
    • 0002381637 scopus 로고
    • Measuring service quality: A reexamination and extension
    • Cronin, J.J. Jr, Taylor, S.A. (1992), "Measuring service quality: a reexamination and extension" in Journal of Marketing, Vol. 56, No. 3, pp. 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 55-68
    • Cronin Jr., J.J.1    Taylor, S.A.2
  • 12
    • 0002704641 scopus 로고    scopus 로고
    • Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
    • Cronin, J.J. Jr, Brady, M.K., Hult, G.T.M. (2000), "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments" in Journal of Retail, Vol. 76, No. 2, pp. 193-218.
    • (2000) Journal of Retail , vol.76 , Issue.2 , pp. 193-218
    • Cronin Jr., J.J.1    Brady, M.K.2    Hult, G.T.M.3
  • 13
    • 0031181733 scopus 로고    scopus 로고
    • Model of the self: Self-construals and gender
    • Cross, S.E., Madson, L. (1997), "Model of the self: self-construals and gender" in Psychological Bulletin, Vol. 122, No. 1, pp. 5-37.
    • (1997) Psychological Bulletin , vol.122 , Issue.1 , pp. 5-37
    • Cross, S.E.1    Madson, L.2
  • 15
    • 34547397895 scopus 로고    scopus 로고
    • Service quality attribute weights: How do novice and longer-term customers construct service quality performance?
    • Dagger, T.S., Sweeney, J.C. (2007), "Service quality attribute weights: how do novice and longer-term customers construct service quality performance?" in Journal of Service Research, Vol. 10, No. 1, pp. 22-42.
    • (2007) Journal of Service Research , vol.10 , Issue.1 , pp. 22-42
    • Dagger, T.S.1    Sweeney, J.C.2
  • 16
    • 35448932834 scopus 로고    scopus 로고
    • A hierarchical model of health service quality: Scale development and investigation of an integrated model
    • Dagger, T.S., Sweeney, J.C., Jonson, L.W. (2007), "A hierarchical model of health service quality: scale development and investigation of an integrated model" in Journal of Service Research, Vol. 10, No. 2, pp. 123-142.
    • (2007) Journal of Service Research , vol.10 , Issue.2 , pp. 123-142
    • Dagger, T.S.1    Sweeney, J.C.2    Jonson, L.W.3
  • 17
    • 0010104945 scopus 로고    scopus 로고
    • Sex differences in sport fan behavior and reasons for being a sport fan
    • Dietz-Uhler, B., Harrick, E.A., End, C., Jacquemotte, L. (2000), "Sex differences in sport fan behavior and reasons for being a sport fan" in Journal of Sport Behavior, Vol. 23, No. 3, pp. 219-231.
    • (2000) Journal of Sport Behavior , vol.23 , Issue.3 , pp. 219-231
    • Dietz-Uhler, B.1    Harrick, E.A.2    End, C.3    Jacquemotte, L.4
  • 18
    • 84878223992 scopus 로고    scopus 로고
    • MLB attendance report
    • available at:, ESPN
    • ESPN (2011a), "MLB attendance report", available at:http://espn.go.com/mlb/attendance.
    • (2011)
  • 19
    • 84878224747 scopus 로고    scopus 로고
    • NBA attendance report
    • available at:, ESPN
    • ESPN (2011b), "NBA attendance report", available at:http://espn.go.com/nba/attendance.
    • (2011)
  • 20
    • 84878214563 scopus 로고    scopus 로고
    • NFL attendance report
    • available at:, ESPN
    • ESPN (2011c), "NFL attendance report", available at:http://espn.go.com/nfl/attendance.
    • (2011)
  • 21
    • 84878259443 scopus 로고    scopus 로고
    • NHL attendance report
    • available at:, ESPN
    • ESPN (2011d), "NHL attendance report", available at: http://espn.go.com/nhl/attendance.
    • (2011)
  • 22
    • 13244285202 scopus 로고    scopus 로고
    • An examination of team identification: Which motives are most salient to its existence?
    • Fink, J.S., Trail, G.T., Anderson, D.F. (2002), "An examination of team identification: which motives are most salient to its existence?" in International Sports Journal, Vol. 6, No. 2, pp. 195-207.
    • (2002) International Sports Journal , vol.6 , Issue.2 , pp. 195-207
    • Fink, J.S.1    Trail, G.T.2    Anderson, D.F.3
  • 23
    • 17044412630 scopus 로고    scopus 로고
    • Gender Differences in responses to emotional advertising: A social desirability perspective
    • Fisher, R., Dubé, L. (2005), "Gender Differences in responses to emotional advertising: a social desirability perspective" in Journal of Consumer Research, Vol. 31, No. 4, pp. 850-858.
    • (2005) Journal of Consumer Research , vol.31 , Issue.4 , pp. 850-858
    • Fisher, R.1    Dubé, L.2
  • 24
    • 0000009769 scopus 로고
    • Evaluating structural equation models with unobservable variables and measurement error
    • Fornell, C., Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error" in Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.
    • (1981) Journal of Marketing Research , vol.18 , Issue.1 , pp. 39-50
    • Fornell, C.1    Larcker, D.F.2
  • 25
    • 84860851197 scopus 로고    scopus 로고
    • The formation of consumer attitudes and intentions towards fast food restaurants: How do teenagers differ from adults?
    • Frank, B. (2012), "The formation of consumer attitudes and intentions towards fast food restaurants: how do teenagers differ from adults?" in Managing Service Quality, Vol. 22, No. 3, pp. 260-282.
    • (2012) Managing Service Quality , vol.22 , Issue.3 , pp. 260-282
    • Frank, B.1
  • 26
    • 0035709671 scopus 로고    scopus 로고
    • Service quality evaluation at events through service mapping
    • Getz, D., O'Neill, M., Carlsen, J. (2001), "Service quality evaluation at events through service mapping" in Journal of Travel Research, Vol. 39, No. 4, pp. 380-390.
    • (2001) Journal of Travel Research , vol.39 , Issue.4 , pp. 380-390
    • Getz, D.1    O'Neill, M.2    Carlsen, J.3
  • 27
    • 84992974762 scopus 로고    scopus 로고
    • Examining service experiences and post-consumption evaluations
    • Grace, D., O'Cass, A. (2004), "Examining service experiences and post-consumption evaluations" in Journal of Services Marketing, Vol. 18, No. 6, pp. 450-461.
    • (2004) Journal of Services Marketing , vol.18 , Issue.6 , pp. 450-461
    • Grace, D.1    O'Cass, A.2
  • 28
    • 24144497716 scopus 로고    scopus 로고
    • Perceptions of the service experience: Using demographic and psychographic variables to identify customer segments
    • Greenwell, T.C., Fink, J.S., Pastore, D.L. (2002), "Perceptions of the service experience: using demographic and psychographic variables to identify customer segments" in Sport Marketing Quarterly, Vol. 11, No. 4, pp. 233-241.
    • (2002) Sport Marketing Quarterly , vol.11 , Issue.4 , pp. 233-241
    • Greenwell, T.C.1    Fink, J.S.2    Pastore, D.L.3
  • 29
    • 84869571048 scopus 로고
    • A service quality model and its marketing implications
    • Grönroos, C. (1984), "A service quality model and its marketing implications" in European Journal of Marketing, Vol. 18, No. 4, pp. 36-44.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-44
    • Grönroos, C.1
  • 31
    • 84859643968 scopus 로고    scopus 로고
    • Why sport management matters
    • Gillentine, A., Crow, R.B. (Eds.), Fitness Information Technology, Morgantown, WV
    • Higgs, C., McKinley, B. (2005), "Why sport management matters" in Gillentine, A. and Crow, R.B. (Eds.), Foundations of Sport Management, Fitness Information Technology, Morgantown, WV, pp. 11-20.
    • (2005) Foundations of Sport Management , pp. 11-20
    • Higgs, C.1    McKinley, B.2
  • 32
    • 29344439262 scopus 로고    scopus 로고
    • Repeat attendance as a function of involvement, loyalty, and the sportscape across three football contexts
    • Hill, B., Green, B.C. (2000), "Repeat attendance as a function of involvement, loyalty, and the sportscape across three football contexts" in Sport Management Review, Vol. 3, No. 2, pp. 145-162.
    • (2000) Sport Management Review , vol.3 , Issue.2 , pp. 145-162
    • Hill, B.1    Green, B.C.2
  • 33
    • 0003671978 scopus 로고    scopus 로고
    • 2nd ed., Fitness Information Technology, Morgantown, WV
    • Howard, D.R., Crompton, J.L. (2005), Financing Sport, Fitness Information Technology, Morgantown, WV, 2nd ed.
    • (2005) Financing Sport
    • Howard, D.R.1    Crompton, J.L.2
  • 34
    • 84930579845 scopus 로고
    • Gender differences in the impact of 'core' and 'relational' aspects of services on the evaluation of service encounters
    • Iacobucci, D., Ostrom, A. (1993), "Gender differences in the impact of 'core' and 'relational' aspects of services on the evaluation of service encounters" in Journal of Consumer Psychology, Vol. 2, No. 3, pp. 257-286.
    • (1993) Journal of Consumer Psychology , vol.2 , Issue.3 , pp. 257-286
    • Iacobucci, D.1    Ostrom, A.2
  • 35
    • 70149101884 scopus 로고    scopus 로고
    • The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
    • Inman, J.J., Winer, R.S., Ferraro, R. (2009), "The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making" in Journal of Marketing, Vol. 75, No. 5, pp. 19-29.
    • (2009) Journal of Marketing , vol.75 , Issue.5 , pp. 19-29
    • Inman, J.J.1    Winer, R.S.2    Ferraro, R.3
  • 36
    • 13244251652 scopus 로고    scopus 로고
    • Female and male sport fans: A comparison of sport consumption motives
    • James, J.D., Ridinger, L.L. (2002), "Female and male sport fans: a comparison of sport consumption motives" in Journal of Sport Behaviour, Vol. 25, No. 3, pp. 260-278.
    • (2002) Journal of Sport Behaviour , vol.25 , Issue.3 , pp. 260-278
    • James, J.D.1    Ridinger, L.L.2
  • 37
    • 0041692398 scopus 로고    scopus 로고
    • Consumer perceptions of service quality attributes at sporting events
    • Kelly, S.W., Turley, L.W. (2001), "Consumer perceptions of service quality attributes at sporting events" in Journal of Business Research, Vol. 54, No. 2, pp. 161-166.
    • (2001) Journal of Business Research , vol.54 , Issue.2 , pp. 161-166
    • Kelly, S.W.1    Turley, L.W.2
  • 38
    • 79955943046 scopus 로고    scopus 로고
    • Hurry up and wait
    • King, B. (2006), "Hurry up and wait" in Sports Business Journal, Vol. 9, No. 26, pp. 19-20, 25.
    • (2006) Sports Business Journal , vol.9 , Issue.26
    • King, B.1
  • 40
    • 41549115222 scopus 로고    scopus 로고
    • Current issues and conceptualizations of service quality in the recreational sport industry
    • Ko, Y.J., Pastore, D.L. (2004), "Current issues and conceptualizations of service quality in the recreational sport industry" in Sport Marketing Quarterly, Vol. 13, No. 3, pp. 158-168.
    • (2004) Sport Marketing Quarterly , vol.13 , Issue.3 , pp. 158-168
    • Ko, Y.J.1    Pastore, D.L.2
  • 41
    • 33750465953 scopus 로고    scopus 로고
    • A hierarchical model of service quality for the recreational sport industry
    • Ko, Y.J., Pastore, D.L. (2005), "A hierarchical model of service quality for the recreational sport industry" in Sport Marketing Quarterly, Vol. 14, No. 2, pp. 84-97.
    • (2005) Sport Marketing Quarterly , vol.14 , Issue.2 , pp. 84-97
    • Ko, Y.J.1    Pastore, D.L.2
  • 42
    • 79955935768 scopus 로고    scopus 로고
    • Assessment of event quality of major spectator sports
    • Ko, Y.J., Zhang, J.J., Cattani, K., Pastore, D.L. (2011), "Assessment of event quality of major spectator sports" in Managing Service Quality, Vol. 21, No. 3, pp. 304-322.
    • (2011) Managing Service Quality , vol.21 , Issue.3 , pp. 304-322
    • Ko, Y.J.1    Zhang, J.J.2    Cattani, K.3    Pastore, D.L.4
  • 43
    • 36148985318 scopus 로고    scopus 로고
    • The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel
    • Kwon, H.H., Trail, G.D., James, J.D. (2007), "The mediating role of perceived value: team identification and purchase intention of team-licensed apparel" in Journal of Sport Management, Vol. 21, No. 4, pp. 540-554.
    • (2007) Journal of Sport Management , vol.21 , Issue.4 , pp. 540-554
    • Kwon, H.H.1    Trail, G.D.2    James, J.D.3
  • 44
    • 84986146380 scopus 로고    scopus 로고
    • Service quality perspectives and satisfaction in private banking
    • Lassar, W.M., Manolis, C., Winsor, R.D. (2000), "Service quality perspectives and satisfaction in private banking" in Journal of Services Marketing, Vol. 14, No. 3, pp. 244-271.
    • (2000) Journal of Services Marketing , vol.14 , Issue.3 , pp. 244-271
    • Lassar, W.M.1    Manolis, C.2    Winsor, R.D.3
  • 45
    • 78651475550 scopus 로고    scopus 로고
    • The influence of service quality on satisfaction and intention: A gender segmentation strategy
    • Lee, J.H., Kim, H.D., Ko, Y.J., Sagas, M. (2010), "The influence of service quality on satisfaction and intention: a gender segmentation strategy" in Sport Management Review, Vol. 14, No. 1, pp. 54-63.
    • (2010) Sport Management Review , vol.14 , Issue.1 , pp. 54-63
    • Lee, J.H.1    Kim, H.D.2    Ko, Y.J.3    Sagas, M.4
  • 46
    • 65349111254 scopus 로고    scopus 로고
    • The reinforcing effects of loyalty program partnerships and core service usage: A longitudinal analysis
    • Lemon, K.N., Wangenheim, F. (2009), "The reinforcing effects of loyalty program partnerships and core service usage: a longitudinal analysis" in Journal of Service Research, Vol. 11, No. 34, pp. 357-370.
    • (2009) Journal of Service Research , vol.11 , Issue.34 , pp. 357-370
    • Lemon, K.N.1    Wangenheim, F.2
  • 47
    • 84986082086 scopus 로고    scopus 로고
    • Customer satisfaction with services: Putting perceived value into the equation: An empirical examination
    • McDougall, G.H.G., Levesque, T. (2000), "Customer satisfaction with services: putting perceived value into the equation: an empirical examination" in Journal of Services Marketing, Vol. 14, No. 5, pp. 392-410.
    • (2000) Journal of Services Marketing , vol.14 , Issue.5 , pp. 392-410
    • McDougall, G.H.G.1    Levesque, T.2
  • 48
    • 0002971132 scopus 로고
    • Cognitive and affective determinants of fan satisfaction with sporting event attendance
    • Madrigal, R. (1995), "Cognitive and affective determinants of fan satisfaction with sporting event attendance" in Journal of Leisure Research, Vol. 27, No. 3, pp. 205-227.
    • (1995) Journal of Leisure Research , vol.27 , Issue.3 , pp. 205-227
    • Madrigal, R.1
  • 49
    • 1542668133 scopus 로고    scopus 로고
    • Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty
    • Mahony, D., Madrigal, R., Howard, D.R. (2000), "Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty" in Sport Marking Quarterly, Vol. 9, No. 1, pp. 15-25.
    • (2000) Sport Marking Quarterly , vol.9 , Issue.1 , pp. 15-25
    • Mahony, D.1    Madrigal, R.2    Howard, D.R.3
  • 50
    • 33845776310 scopus 로고    scopus 로고
    • Motivational factors influencing the behaviour of J. League spectators
    • Mahony, D., Nakazawa, M., Funk, D., James, J., Gladden, J. (2002), "Motivational factors influencing the behaviour of J. League spectators" in Sport Management Review, Vol. 5, No. 1, pp. 1-24.
    • (2002) Sport Management Review , vol.5 , Issue.1 , pp. 1-24
    • Mahony, D.1    Nakazawa, M.2    Funk, D.3    James, J.4    Gladden, J.5
  • 51
    • 12044258070 scopus 로고
    • Culture and the self: Implications for cognition, emotion, and motivation
    • Markus, H.R., Kitayama, S. (1991), "Culture and the self: implications for cognition, emotion, and motivation" in Psychological Review, Vol. 98, No. 2, pp. 224-253.
    • (1991) Psychological Review , vol.98 , Issue.2 , pp. 224-253
    • Markus, H.R.1    Kitayama, S.2
  • 52
    • 81455137667 scopus 로고    scopus 로고
    • Customer service understanding: Gender differences of frontline employees
    • Mathies, C., Burford, M. (2011), "Customer service understanding: gender differences of frontline employees" in Managing Service Quality, Vol. 21, No. 6, pp. 636-648.
    • (2011) Managing Service Quality , vol.21 , Issue.6 , pp. 636-648
    • Mathies, C.1    Burford, M.2
  • 53
    • 33846386406 scopus 로고    scopus 로고
    • Direct and interaction effects of team identification and satisfaction on intention to attend games
    • Matsuoka, H., Chelladurai, P., Harada, M. (2003), "Direct and interaction effects of team identification and satisfaction on intention to attend games" in Sport Marketing Quarterly, Vol. 12, No. 4, pp. 244-253.
    • (2003) Sport Marketing Quarterly , vol.12 , Issue.4 , pp. 244-253
    • Matsuoka, H.1    Chelladurai, P.2    Harada, M.3
  • 54
    • 84990374141 scopus 로고    scopus 로고
    • The interplay of gender and affective tone in service encounter satisfaction
    • Mattila, A.S., Grandey, A.A., Fisk, G.M. (2003), "The interplay of gender and affective tone in service encounter satisfaction" in Journal of Service Research, Vol. 6, No. 2, pp. 136-143.
    • (2003) Journal of Service Research , vol.6 , Issue.2 , pp. 136-143
    • Mattila, A.S.1    Grandey, A.A.2    Fisk, G.M.3
  • 55
    • 67650155225 scopus 로고    scopus 로고
    • Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers
    • Melnyk, V., van Osselaer, S.M.J., Bijmolt, T.H.A. (2009), "Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers" in Journal of Marketing, Vol. 73, No. 4, pp. 82-96.
    • (2009) Journal of Marketing , vol.73 , Issue.4 , pp. 82-96
    • Melnyk, V.1    van Osselaer, S.M.J.2    Bijmolt, T.H.A.3
  • 56
    • 84936824335 scopus 로고
    • The influence of sex roles on judgment
    • Meyers-Levy, J. (1988), "The influence of sex roles on judgment" in Journal of Consumer Research, Vol. 14, No. 4, pp. 522-530.
    • (1988) Journal of Consumer Research , vol.14 , Issue.4 , pp. 522-530
    • Meyers-Levy, J.1
  • 57
    • 0002982524 scopus 로고
    • Gender differences in information processing: A selectivity interpretation
    • Cafferata, P., Tybout, A. (Eds.), Lexington Books, Lexington, MA
    • Meyers-Levy, J. (1989), "Gender differences in information processing: a selectivity interpretation" in Cafferata, P. and Tybout, A. (Eds.), Cognitive and Affective Responses to Advertising, Lexington Books, Lexington, MA, pp. 229-260.
    • (1989) Cognitive and Affective Responses to Advertising , pp. 229-260
    • Meyers-Levy, J.1
  • 58
    • 0002626649 scopus 로고
    • Exploring differences in males' and females' processing strategies
    • Meyers-Levy, J., Maheswaran, D. (1991), "Exploring differences in males' and females' processing strategies" in Journal of Consumer Research, Vol. 18, No. 1, pp. 63-70.
    • (1991) Journal of Consumer Research , vol.18 , Issue.1 , pp. 63-70
    • Meyers-Levy, J.1    Maheswaran, D.2
  • 59
    • 0035530178 scopus 로고    scopus 로고
    • Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics
    • Mittal, V., Kamakura, W.A. (2001), "Satisfaction, repurchase intent, and repurchase behavior: investigating the moderating effect of customer characteristics" in Journal of Marketing Research, Vol. 38, No. 1, pp. 131-142.
    • (2001) Journal of Marketing Research , vol.38 , Issue.1 , pp. 131-142
    • Mittal, V.1    Kamakura, W.A.2
  • 61
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implication for future research
    • Parasuraman, A., Zeithaml, V.A., Berry, L.L. (1988a), "A conceptual model of service quality and its implication for future research" in Journal of Marketing, Vol. 49, No. 4, pp. 41-50.
    • (1988) Journal of Marketing , vol.49 , Issue.4 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 62
    • 0001312089 scopus 로고
    • SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V.A., Berry, L.L. (1988b), "SERVQUAL: a multiple item scale for measuring consumer perceptions of service quality" in Journal of Retailing, Vol. 38, No. 1, pp. 12-40.
    • (1988) Journal of Retailing , vol.38 , Issue.1 , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 63
    • 20444499779 scopus 로고    scopus 로고
    • E-S-QUAL: A multiple-item scale for assessing electronic service quality
    • Parasuraman, A., Zeithaml, V.A., Malhotra, A. (2005), "E-S-QUAL: a multiple-item scale for assessing electronic service quality" in Journal of Service Research, Vol. 7, No. 10, pp. 213-233.
    • (2005) Journal of Service Research , vol.7 , Issue.10 , pp. 213-233
    • Parasuraman, A.1    Zeithaml, V.A.2    Malhotra, A.3
  • 64
    • 84878258660 scopus 로고    scopus 로고
    • Sports industry market research
    • available at:, Ltd Plunkett Research
    • Plunkett Research Ltd (2011), "Sports industry market research", available at: www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-and-businessdata/trend.
    • (2011)
  • 65
    • 33646506926 scopus 로고    scopus 로고
    • Customer orientation toward sporting events
    • Pons, F., Mourali, M., Nyeck, S. (2006), "Customer orientation toward sporting events" in Journal of Service Research, Vol. 8, No. 3, pp. 276-287.
    • (2006) Journal of Service Research , vol.8 , Issue.3 , pp. 276-287
    • Pons, F.1    Mourali, M.2    Nyeck, S.3
  • 66
    • 0002345345 scopus 로고
    • Service quality: Insights and managerial implications from the frontier
    • Rust, R.T., Oliver, R.L. (Eds.), Sage, New York, NY
    • Rust, R.T., Oliver, R.L. (1994), "Service quality: insights and managerial implications from the frontier" in Rust, R.T. and Oliver, R.L. (Eds.), Service Quality: New Directions in Theory and Practice, Sage, New York, NY, pp. 1-19.
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 1-19
    • Rust, R.T.1    Oliver, R.L.2
  • 67
    • 84986043558 scopus 로고    scopus 로고
    • Managing the delayed service encounter: The role of employee action and customer prior experience
    • Sarel, D., Marmorstein, H. (1998), "Managing the delayed service encounter: the role of employee action and customer prior experience" in Journal of Services Marketing, Vol. 12, No. 3, pp. 195-208.
    • (1998) Journal of Services Marketing , vol.12 , Issue.3 , pp. 195-208
    • Sarel, D.1    Marmorstein, H.2
  • 68
    • 84859731730 scopus 로고    scopus 로고
    • Gender and age as moderators in the service evaluation process
    • Sharma, P., Chen, I.S.N., Luk, S.T.K. (2012), "Gender and age as moderators in the service evaluation process" in Journal of Services Marketing, Vol. 26, No. 2, pp. 102-114.
    • (2012) Journal of Services Marketing , vol.26 , Issue.2 , pp. 102-114
    • Sharma, P.1    Chen, I.S.N.2    Luk, S.T.K.3
  • 69
    • 84867695440 scopus 로고    scopus 로고
    • Motivators of college sport attendance: A comparison across demographic groups
    • Snipes, R.L., Ingram, R. (2007), "Motivators of college sport attendance: a comparison across demographic groups" in Innovative Marketing, Vol. 3, No. 2, pp. 65-74.
    • (2007) Innovative Marketing , vol.3 , Issue.2 , pp. 65-74
    • Snipes, R.L.1    Ingram, R.2
  • 70
    • 33746643008 scopus 로고    scopus 로고
    • Gender bias in customer evaluations of service quality: An empirical investigation
    • Snipes, R.L., Thomson, N.F., Oswald, S.L. (2006), "Gender bias in customer evaluations of service quality: an empirical investigation" in Journal of Services Marketing, Vol. 20, No. 4, pp. 274-284.
    • (2006) Journal of Services Marketing , vol.20 , Issue.4 , pp. 274-284
    • Snipes, R.L.1    Thomson, N.F.2    Oswald, S.L.3
  • 71
    • 33646357858 scopus 로고    scopus 로고
    • Managing service quality in banks: Customers' gender effects
    • Spathis, C., Petridou, E., Glaveli, N. (2004), "Managing service quality in banks: customers' gender effects" in Managing Service Quality, Vol. 14, No. 1, pp. 90-102.
    • (2004) Managing Service Quality , vol.14 , Issue.1 , pp. 90-102
    • Spathis, C.1    Petridou, E.2    Glaveli, N.3
  • 72
    • 84979055760 scopus 로고    scopus 로고
    • Demographic discriminators of service quality in the banking industry
    • Stafford, M.R. (1996), "Demographic discriminators of service quality in the banking industry" in Journal of Services Marketing, Vol. 10, No. 4, pp. 6-22.
    • (1996) Journal of Services Marketing , vol.10 , Issue.4 , pp. 6-22
    • Stafford, M.R.1
  • 73
    • 84878245848 scopus 로고    scopus 로고
    • The effect of service quality on sport consumers' behavioral intentions
    • Proceedings of the 6th Congress of the European Association for Sport Management, Maderia, September 30-4 October
    • Theodorakis, N.D., Kambitsis, C. (1998), "The effect of service quality on sport consumers' behavioral intentions", Proceedings of the 6th Congress of the European Association for Sport Management, Maderia, September 30-4 October.
    • (1998)
    • Theodorakis, N.D.1    Kambitsis, C.2
  • 74
    • 70349634183 scopus 로고    scopus 로고
    • Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports
    • Theodorakis, N.D., Koustelios, A., Robinson, L., Barlas, A. (2009), "Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports" in Managing Service Quality, Vol. 19, No. 4, pp. 456-473.
    • (2009) Managing Service Quality , vol.19 , Issue.4 , pp. 456-473
    • Theodorakis, N.D.1    Koustelios, A.2    Robinson, L.3    Barlas, A.4
  • 75
    • 0006926983 scopus 로고    scopus 로고
    • The motivation scale for sport consumption: Assessment of the scale's psychometric properties
    • Trail, G.T., James, J.D. (2001), "The motivation scale for sport consumption: assessment of the scale's psychometric properties" in Journal of Sport Behavior, Vol. 24, No. 1, pp. 108-127.
    • (2001) Journal of Sport Behavior , vol.24 , Issue.1 , pp. 108-127
    • Trail, G.T.1    James, J.D.2
  • 76
    • 0037649420 scopus 로고    scopus 로고
    • A theoretical model of sport spectator consumption behavior
    • Trail, G., Anderson, D.F., Fink, J. (2000), "A theoretical model of sport spectator consumption behavior" in International Journal of Sport Management, Vol. 1, No. 3, pp. 154-180.
    • (2000) International Journal of Sport Management , vol.1 , Issue.3 , pp. 154-180
    • Trail, G.1    Anderson, D.F.2    Fink, J.3
  • 77
    • 33645979603 scopus 로고    scopus 로고
    • Examination of gender differences in importance of and satisfaction with venue factors at intercollegiate basketball games
    • Trail, G.T., Anderson, D.F., Fink, J.S. (2002), "Examination of gender differences in importance of and satisfaction with venue factors at intercollegiate basketball games" in International Sport Journal, Vol. 6, No. 1, pp. 51-64.
    • (2002) International Sport Journal , vol.6 , Issue.1 , pp. 51-64
    • Trail, G.T.1    Anderson, D.F.2    Fink, J.S.3
  • 78
    • 1542773591 scopus 로고    scopus 로고
    • The sport spectator satisfaction model: A conceptual framework for understanding the satisfaction of spectators
    • Van Leeuwen, L., Quick, S., Daniel, K. (2002), "The sport spectator satisfaction model: a conceptual framework for understanding the satisfaction of spectators" in Sport Management Review, Vol. 5, No. 2, pp. 99-128.
    • (2002) Sport Management Review , vol.5 , Issue.2 , pp. 99-128
    • van Leeuwen, L.1    Quick, S.2    Daniel, K.3
  • 79
    • 84948482613 scopus 로고
    • The importance of servicescapes in leisure service settings
    • Wakefield, K.L., Blodgett, J.G. (1994), "The importance of servicescapes in leisure service settings" in Journal of Services Marketing, Vol. 8, No. 3, pp. 66-76.
    • (1994) Journal of Services Marketing , vol.8 , Issue.3 , pp. 66-76
    • Wakefield, K.L.1    Blodgett, J.G.2
  • 80
    • 0037675419 scopus 로고
    • The effects of team loyalty and selected stadium factors on spectator attendance
    • Wakefield, K.L., Sloan, H.J. (1995), "The effects of team loyalty and selected stadium factors on spectator attendance" in Journal of Sport Management, Vol. 9, No. 2, pp. 153-172.
    • (1995) Journal of Sport Management , vol.9 , Issue.2 , pp. 153-172
    • Wakefield, K.L.1    Sloan, H.J.2
  • 82
    • 84970521737 scopus 로고
    • Preliminary validation of the sport fan motivation scale
    • Wann, D.L. (1995), "Preliminary validation of the sport fan motivation scale" in Journal of Sport and Social Issues, Vol. 19, No. 4, pp. 377-396.
    • (1995) Journal of Sport and Social Issues , vol.19 , Issue.4 , pp. 377-396
    • Wann, D.L.1
  • 83
    • 84954995128 scopus 로고
    • Can consumers be segmented on the basis of their service quality expectations?
    • Webster, C. (1989), "Can consumers be segmented on the basis of their service quality expectations?" in Journal of Services Marketing, Vol. 3, No. 2, pp. 35-53.
    • (1989) Journal of Services Marketing , vol.3 , Issue.2 , pp. 35-53
    • Webster, C.1
  • 84
    • 77955100370 scopus 로고    scopus 로고
    • Customer satisfaction with game and service experiences: Antecedents and consequences
    • Yoshida, M., James, J.D. (2010), "Customer satisfaction with game and service experiences: antecedents and consequences" in Journal of Sport Management, Vol. 24, No. 3, pp. 338-361.
    • (2010) Journal of Sport Management , vol.24 , Issue.3 , pp. 338-361
    • Yoshida, M.1    James, J.D.2
  • 86
    • 0002840875 scopus 로고
    • Communication and control processes in the delivery of service quality
    • Zeithaml, V.A., Berry, L.L., Parasuraman, A. (1988), "Communication and control processes in the delivery of service quality" in Journal of Marketing, Vol. 52, No. 2, pp. 35-48.
    • (1988) Journal of Marketing , vol.52 , Issue.2 , pp. 35-48
    • Zeithaml, V.A.1    Berry, L.L.2    Parasuraman, A.3
  • 87
    • 4243080535 scopus 로고    scopus 로고
    • Factors affecting the decision making of spectators to attend minor league hockey games
    • Zhang, J.J., Pease, D.G., Smith, D.W., Lee, J.T., Lam, E.T.C., Jambor, E.A. (1997), "Factors affecting the decision making of spectators to attend minor league hockey games" in International Sports Journal, Vol. 1, No. 1, pp. 39-53.
    • (1997) International Sports Journal , vol.1 , Issue.1 , pp. 39-53
    • Zhang, J.J.1    Pease, D.G.2    Smith, D.W.3    Lee, J.T.4    Lam, E.T.C.5    Jambor, E.A.6


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.