메뉴 건너뛰기




Volumn 21, Issue 3, 2011, Pages 304-322

Assessment of event quality in major spectator sports

Author keywords

Customer service management; Customer service quality; Sporting events; United States of America

Indexed keywords


EID: 79955935768     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521111127983     Document Type: Review
Times cited : (147)

References (58)
  • 1
    • 20444405530 scopus 로고
    • The antecedents and consequences of customer satisfaction for firms
    • Anderson, E.W. and Sullivan, M. (1993), "The antecedents and consequences of customer satisfaction for firms" in Marketing Science, Vol. 12, No. 2, pp. 125-43.
    • (1993) Marketing Science , vol.12 , Issue.2 , pp. 125-143
    • Anderson, E.W.1    Sullivan, M.2
  • 2
    • 0011939750 scopus 로고
    • Customer satisfaction, market share, and profitability: Findings from Sweden
    • Anderson, E.W., Fornell, C. and Lehmann, D.R. (1994), "Customer satisfaction, market share, and profitability: findings from Sweden" in Journal of Marketing, Vol. 58, No. 3, pp. 53-66.
    • (1994) Journal of Marketing , vol.58 , Issue.3 , pp. 53-66
    • Anderson, E.W.1    Fornell, C.2    Lehmann, D.R.3
  • 3
    • 41649112685 scopus 로고
    • Structural equation modeling in practice: A review and recommended two-step approach
    • Anderson, J.C. and Gerbing, D.W. (1988), "Structural equation modeling in practice: a review and recommended two-step approach" in Psychological Bulletin, Vol. 103, No. 3, pp. 411-23.
    • (1988) Psychological Bulletin , vol.103 , Issue.3 , pp. 411-423
    • Anderson, J.C.1    Gerbing, D.W.2
  • 4
    • 0002705873 scopus 로고
    • The role of the environment in marketing services: The consumer perspective
    • Czepiel, J., Congram, C., Shanahan, J. (Eds.), American Marketing Association, Chicago, IL
    • Baker, J. (1986), "The role of the environment in marketing services: the consumer perspective" in Czepiel, J., Congram, C. and Shanahan, J. (Eds.), The Services Challenge: Integrating for Competitive Advantage, American Marketing Association, Chicago, IL, pp. 79-84.
    • (1986) The Services Challenge: Integrating for Competitive Advantage , pp. 79-84
    • Baker, J.1
  • 7
    • 0001926055 scopus 로고
    • Servicescapes: The impact of physical surroundings on customers and employees
    • Bitner, M.J. (1992), "Servicescapes: the impact of physical surroundings on customers and employees" in Journal of Marketing, Vol. 56, No. 2, pp. 57-71.
    • (1992) Journal of Marketing , vol.56 , Issue.2 , pp. 57-71
    • Bitner, M.J.1
  • 8
    • 0002788863 scopus 로고
    • Encounter satisfaction versus overall satisfaction versus quality
    • Rust, R.T., Oliver, R.L. (Eds.), Sage, Thousand Oaks, CA
    • Bitner, M.J. and Hubbert, A.R. (1994), "Encounter satisfaction versus overall satisfaction versus quality" in Rust, R.T. and Oliver, R.L. (Eds.), Service Quality: New Directions in Theory and Practice, Sage, Thousand Oaks, CA, pp. 73-94.
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 73-94
    • Bitner, M.J.1    Hubbert, A.R.2
  • 10
    • 0035612804 scopus 로고    scopus 로고
    • Some new thoughts on conceptualizing perceived service quality: A hierarchical approach
    • Brady, M.K. and Cronin, J. Jr (2001), "Some new thoughts on conceptualizing perceived service quality: a hierarchical approach" in Journal of Marketing, Vol. 65, No. 3, pp. 34-49.
    • (2001) Journal of Marketing , vol.65 , Issue.3 , pp. 34-49
    • Brady, M.K.1    Cronin Jr., J.2
  • 14
    • 34547397895 scopus 로고    scopus 로고
    • Service quality attribute weights: How do novice and longer-term customers construct service quality performance?
    • Dagger, T.S. and Sweeney, J.C. (2007), "Service quality attribute weights: how do novice and longer-term customers construct service quality performance?" in Journal of Service Research, Vol. 10, No. 1, pp. 22-42.
    • (2007) Journal of Service Research , vol.10 , Issue.1 , pp. 22-42
    • Dagger, T.S.1    Sweeney, J.C.2
  • 15
    • 26944492128 scopus 로고    scopus 로고
    • Service improvements in a sports environment: A study of spectator attendance
    • Dale, B., Iwaarden, J.V., Wiele, T.V.D. and Williams, R. (2005), "Service improvements in a sports environment: a study of spectator attendance" in Managing Service Quality, Vol. 15, No. 5, pp. 470-84.
    • (2005) Managing Service Quality , vol.15 , Issue.5 , pp. 470-484
    • Dale, B.1    Iwaarden, J.V.2    Wiele, T.V.D.3    Williams, R.4
  • 16
    • 21144484095 scopus 로고
    • The consumption of performance
    • Deighton, J. (1992), "The consumption of performance" in Journal of Consumer Research, Vol. 19, No. 3, pp. 362-72.
    • (1992) Journal of Consumer Research , vol.19 , Issue.3 , pp. 362-372
    • Deighton, J.1
  • 17
    • 0001951371 scopus 로고
    • Store atmosphere: An environmental psychology approach
    • Donovan, R.J. and Rossiter, J.R. (1982), "Store atmosphere: an environmental psychology approach" in Journal of Retailing, Vol. 58, pp. 34-57.
    • (1982) Journal of Retailing , vol.58 , pp. 34-57
    • Donovan, R.J.1    Rossiter, J.R.2
  • 18
    • 33745793409 scopus 로고    scopus 로고
    • Quality of electronic services: Conceptualizing and testing a hierarchical model
    • Fassnacht, M. and Koese, I. (2006), "Quality of electronic services: conceptualizing and testing a hierarchical model" in Journal of Service Research, Vol. 9, No. 1, pp. 19-37.
    • (2006) Journal of Service Research , vol.9 , Issue.1 , pp. 19-37
    • Fassnacht, M.1    Koese, I.2
  • 19
    • 0002469577 scopus 로고
    • A national customer satisfaction barometer: The Swedish experience
    • Fornell, C. (1992), "A national customer satisfaction barometer: the Swedish experience" in Journal of Marketing, Vol. 56, No. 1, pp. 6-21.
    • (1992) Journal of Marketing , vol.56 , Issue.1 , pp. 6-21
    • Fornell, C.1
  • 20
    • 0000009769 scopus 로고
    • Evaluating structural equation models with unobservable variables and measurement error
    • Fornell, C. and Larcker, D. (1981), "Evaluating structural equation models with unobservable variables and measurement error" in Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.
    • (1981) Journal of Marketing Research , vol.18 , Issue.1 , pp. 39-50
    • Fornell, C.1    Larcker, D.2
  • 22
    • 0035709671 scopus 로고    scopus 로고
    • Service quality evaluation at events through service mapping
    • Getz, D., O'Neill, M. and Carlsen, J. (2001), "Service quality evaluation at events through service mapping" in Journal of Travel Research, Vol. 39, No. 2, pp. 380-90.
    • (2001) Journal of Travel Research , vol.39 , Issue.2 , pp. 380-390
    • Getz, D.1    O'Neill, M.2    Carlsen, J.3
  • 23
    • 0038324964 scopus 로고
    • Factors affecting attendance of major league baseball: Team performance
    • Greenstein, T.N. and Marcum, J.P. (1981), "Factors affecting attendance of major league baseball: team performance" in Review of Sport and Leisure, Vol. 6, No. 2, pp. 21-34.
    • (1981) Review of Sport and Leisure , vol.6 , Issue.2 , pp. 21-34
    • Greenstein, T.N.1    Marcum, J.P.2
  • 24
    • 84869571048 scopus 로고
    • A service quality model and its marketing implications
    • Grönroos, C. (1984), "A service quality model and its marketing implications" in European Journal of Marketing, Vol. 18, No. 4, pp. 36-44.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-44
    • Grönroos, C.1
  • 26
    • 0038663592 scopus 로고
    • Factors affecting attendance at professional sport events
    • Hansen, H. and Gauthier, R. (1989), "Factors affecting attendance at professional sport events" in Journal of Sport Management, Vol. 3, No. 1, pp. 15-32.
    • (1989) Journal of Sport Management , vol.3 , Issue.1 , pp. 15-32
    • Hansen, H.1    Gauthier, R.2
  • 27
    • 0003671978 scopus 로고    scopus 로고
    • Fitness Information Technology, Morgantown, WV, 2nd ed
    • Howard, D.R. and Crompton, J.L. (2004), Financing Sport, 2nd ed., Fitness Information Technology, Morgantown, WV.
    • (2004) Financing Sport
    • Howard, D.R.1    Crompton, J.L.2
  • 28
    • 0012780196 scopus 로고    scopus 로고
    • Measuring customer service quality in sports and leisure centers
    • Howat, G., Absher, J., Crilley, G. and Milne, I. (1996), "Measuring customer service quality in sports and leisure centers" in Managing Leisure, Vol. 1, pp. 77-89.
    • (1996) Managing Leisure , vol.1 , pp. 77-89
    • Howat, G.1    Absher, J.2    Crilley, G.3    Milne, I.4
  • 29
    • 67650706330 scopus 로고    scopus 로고
    • Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
    • Hu, L.T. and Bentler, P.M. (1999), "Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives" in Structural Equation Modeling: A Multidisciplinary Journal, Vol. 6, No. 1, pp. 1-55.
    • (1999) Structural Equation Modeling: A Multidisciplinary Journal , vol.6 , Issue.1 , pp. 1-55
    • Hu, L.T.1    Bentler, P.M.2
  • 30
    • 0041692398 scopus 로고    scopus 로고
    • Consumer perceptions of service quality attributes at sporting events
    • Kelley, S.W. and Turley, L.W. (2001), "Consumer perceptions of service quality attributes at sporting events" in Journal of Business Research, Vol. 54, No. 2, pp. 161-6.
    • (2001) Journal of Business Research , vol.54 , Issue.2 , pp. 161-166
    • Kelley, S.W.1    Turley, L.W.2
  • 33
    • 41549115222 scopus 로고    scopus 로고
    • Current issues and conceptualizations of service quality in the recreational sport industry
    • Ko, Y.J. and Pastore, D.L. (2004), "Current issues and conceptualizations of service quality in the recreational sport industry" in Sport Marketing Quarterly, Vol. 13, No. 3, pp. 159-67.
    • (2004) Sport Marketing Quarterly , vol.13 , Issue.3 , pp. 159-167
    • Ko, Y.J.1    Pastore, D.L.2
  • 34
    • 33750465953 scopus 로고    scopus 로고
    • A hierarchical model of service quality for the recreational sport industry
    • Ko, Y.J. and Pastore, D.L. (2005), "A hierarchical model of service quality for the recreational sport industry" in Sport Marketing Quarterly, Vol. 14, No. 2, pp. 84-97.
    • (2005) Sport Marketing Quarterly , vol.14 , Issue.2 , pp. 84-97
    • Ko, Y.J.1    Pastore, D.L.2
  • 35
    • 57049116042 scopus 로고    scopus 로고
    • Assessment of services provided to NCAA Division I athletes: Development of a model and instrument
    • Ko, Y.J., Durrant, S. and Mangiantini, J. (2008), "Assessment of services provided to NCAA Division I athletes: development of a model and instrument" in Sport Management Review, Vol. 11, pp. 195-216.
    • (2008) Sport Management Review , vol.11 , pp. 195-216
    • Ko, Y.J.1    Durrant, S.2    Mangiantini, J.3
  • 36
    • 28244441795 scopus 로고
    • TEAMQUAL: Measuring service quality in professional sports
    • McDonald, M.A., Sutton, W.A. and Milne, G.R. (1995), "TEAMQUAL: measuring service quality in professional sports" in Sport Marketing Quarterly, Vol. 4, No. 2, pp. 9-15.
    • (1995) Sport Marketing Quarterly , vol.4 , Issue.2 , pp. 9-15
    • McDonald, M.A.1    Sutton, W.A.2    Milne, G.R.3
  • 37
    • 2942611661 scopus 로고
    • Measures of multivariate skewness and kurtosis with applications
    • Mardia, K.V. (1970), "Measures of multivariate skewness and kurtosis with applications" in Biometrika, Vol. 57, No. 3, pp. 519-30.
    • (1970) Biometrika , vol.57 , Issue.3 , pp. 519-530
    • Mardia, K.V.1
  • 38
    • 78049239600 scopus 로고    scopus 로고
    • An application of fuzzy logic to service quality research: A case of fitness service
    • Martinez, J.A., Ko, Y.J. and Martinez, L. (2010), "An application of fuzzy logic to service quality research: a case of fitness service" in Journal of Sport Management, Vol. 24, No. 5, pp. 502-23.
    • (2010) Journal of Sport Management , vol.24 , Issue.5 , pp. 502-523
    • Martinez, J.A.1    Ko, Y.J.2    Martinez, L.3
  • 39
    • 0002709789 scopus 로고
    • A comparison of four multi-attitude models in the prediction of consumer attitudes
    • Mazis, M.B., Ahtola, O.T. and Klippel, R.E. (1975), "A comparison of four multi-attitude models in the prediction of consumer attitudes" in Journal of Consumer Research, Vol. 2, No. 2, pp. 38-52.
    • (1975) Journal of Consumer Research , vol.2 , Issue.2 , pp. 38-52
    • Mazis, M.B.1    Ahtola, O.T.2    Klippel, R.E.3
  • 40
    • 0002737581 scopus 로고
    • Searching for sociability in the stands: A theory of sports spectating
    • Melnick, M.J. (1993), "Searching for sociability in the stands: a theory of sports spectating" in Journal of Sport Management, Vol. 7, No. 1, pp. 44-60.
    • (1993) Journal of Sport Management , vol.7 , Issue.1 , pp. 44-60
    • Melnick, M.J.1
  • 43
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), "A conceptual model of service quality and its implications for future research" in Journal of Marketing, Vol. 49, No. 4, pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.4 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 44
    • 0001312089 scopus 로고
    • SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), "SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality" in Journal of Retailing, Vol. 64, No. 1, pp. 12-40.
    • (1988) Journal of Retailing , vol.64 , Issue.1 , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 45
    • 0000977997 scopus 로고
    • Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria
    • Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1994), "Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria" in Journal of Retailing, Vol. 70, No. 3, pp. 193-4.
    • (1994) Journal of Retailing , vol.70 , Issue.3 , pp. 193-194
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 46
    • 0002345345 scopus 로고
    • Insights and managerial implications from the frontier
    • Rust, R.T., Oliver, R.L. (Eds.), Sage, Thousand Oaks, CA
    • Rust, R.T. and Oliver, R.L. (1994), "Insights and managerial implications from the frontier" in Rust, R.T. and Oliver, R.L. (Eds.), Service Quality: New Directions in Theory and Practice, Sage, Thousand Oaks, CA, pp. 1-19.
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 1-19
    • Rust, R.T.1    Oliver, R.L.2
  • 48
    • 33745336936 scopus 로고
    • Delivering quality service in professional sport
    • Shilbury, D. (1994), "Delivering quality service in professional sport" in Sport Marketing Quarterly, Vol. 3, No. 1, pp. 29-35.
    • (1994) Sport Marketing Quarterly , vol.3 , Issue.1 , pp. 29-35
    • Shilbury, D.1
  • 49
    • 0007834152 scopus 로고
    • Performance and attendance at professional team sports
    • Shofield, J.A. (1983), "Performance and attendance at professional team sports" in Journal of Sport Behavior, Vol. 6, No. 4, pp. 196-206.
    • (1983) Journal of Sport Behavior , vol.6 , Issue.4 , pp. 196-206
    • Shofield, J.A.1
  • 50
    • 85009552813 scopus 로고    scopus 로고
    • Can service quality predict spectators' behavioral intentions in professional football?
    • Theodorakis, N.D. and Alexandris, K. (2008), "Can service quality predict spectators' behavioral intentions in professional football?" in Managing Leisure, Vol. 13, pp. 162-78.
    • (2008) Managing Leisure , vol.13 , pp. 162-178
    • Theodorakis, N.D.1    Alexandris, K.2
  • 51
    • 84986145761 scopus 로고    scopus 로고
    • Relationship between measures of service quality and satisfaction of spectators in professional sport
    • Theodorakis, N., Kambitsis, C., Laios, A. and Koustelios, A. (2001), "Relationship between measures of service quality and satisfaction of spectators in professional sport" in Managing Service Quality, Vol. 11, No. 6, pp. 431-8.
    • (2001) Managing Service Quality , vol.11 , Issue.6 , pp. 431-438
    • Theodorakis, N.1    Kambitsis, C.2    Laios, A.3    Koustelios, A.4
  • 52
    • 70349634183 scopus 로고    scopus 로고
    • Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports
    • Theodorakis, N.D., Koustelios, A., Robinson, L. and Barlas, A. (2009), "Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports" in Managing Service Quality, Vol. 19, pp. 456-73.
    • (2009) Managing Service Quality , vol.19 , pp. 456-473
    • Theodorakis, N.D.1    Koustelios, A.2    Robinson, L.3    Barlas, A.4
  • 54
    • 33846660984 scopus 로고    scopus 로고
    • The influence of frequency of attendance and age on place-specific dimensions of service quality at Australian rules football matches
    • Westerbeek, H.M. (2000), "The influence of frequency of attendance and age on place-specific dimensions of service quality at Australian rules football matches" in Sport Marketing Quarterly, Vol. 9, No. 4, pp. 194-202.
    • (2000) Sport Marketing Quarterly , vol.9 , Issue.4 , pp. 194-202
    • Westerbeek, H.M.1
  • 55
    • 34047209892 scopus 로고    scopus 로고
    • A conceptual model for sport services marketing research: Integrating quality, value and satisfaction
    • Westerbeek, H.M. and Shilbury, D. (2003), "A conceptual model for sport services marketing research: integrating quality, value and satisfaction" in International Journal of Sports Marketing and Sponsorship, Vol. 5, No. 1, pp. 11-31.
    • (2003) International Journal of Sports Marketing and Sponsorship , vol.5 , Issue.1 , pp. 11-31
    • Westerbeek, H.M.1    Shilbury, D.2
  • 56
    • 0037893680 scopus 로고
    • Assessing perceptions of recreation center service quality: An application of recent advancements in service quality research
    • Wright, B.A., Duray, N. and Goodale, T.L. (1992), "Assessing perceptions of recreation center service quality: an application of recent advancements in service quality research" in Journal of Park and Recreation Administration, Vol. 10, No. 3, pp. 33-47.
    • (1992) Journal of Park and Recreation Administration , vol.10 , Issue.3 , pp. 33-47
    • Wright, B.A.1    Duray, N.2    Goodale, T.L.3
  • 57
    • 0002282617 scopus 로고
    • Variables affecting the spectator decision to attend NBA games
    • Zhang, J.J., Pease, D.G., Hui, S.C. and Michaud, T.J. (1995), "Variables affecting the spectator decision to attend NBA games" in Sports Marketing Quarterly, Vol. 4, No. 4, pp. 29-39.
    • (1995) Sports Marketing Quarterly , vol.4 , Issue.4 , pp. 29-39
    • Zhang, J.J.1    Pease, D.G.2    Hui, S.C.3    Michaud, T.J.4
  • 58
    • 77649273015 scopus 로고    scopus 로고
    • Importance of in-game entertainment amenities at professional sporting events: A case for NBA season ticket holders
    • Zhang, J.J., Piatt, D.M., Ostroff, D.H. and Wright, J.W. (2005), "Importance of in-game entertainment amenities at professional sporting events: a case for NBA season ticket holders" in Journal of Contemporary Athletics, Vol. 2, No. 1, pp. 1-24.
    • (2005) Journal of Contemporary Athletics , vol.2 , Issue.1 , pp. 1-24
    • Zhang, J.J.1    Piatt, D.M.2    Ostroff, D.H.3    Wright, J.W.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.