The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery

Journal of Services Marketing

Volumn 27, Issue 3, 2013, Pages 223-233

  Choi, Beomjoon ^a   La, Suna ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b Korea National Open University   (South Korea)

Author keywords

Corporate social responsibility; Customer loyalty; Customer trust; Service failures; Service recovery

Indexed keywords

EID: 84878218030     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041311330717     Document Type: Article

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