Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

Cornell Hospitality Quarterly

Volumn 54, Issue 4, 2013, Pages 333-346

  Tanford, Sarah ^a   Baloglu, Seyhmus ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

casino; commitment; customer segmentation; loyalty; reward programs

Indexed keywords

EID: 84886392225     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965512464694     Document Type: Article

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