Taxonomy of service-based loyalty program members

Journal of Services Marketing

Volumn 24, Issue 4, 2010, Pages 271-282

  Hansen, John D ^a   Deitz, George D ^b   Morgan, Robert M ^c  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

^c UNIVERSITY OF ALABAMA   (United States)

Author keywords

Customer retention; Loyalty schemes; Market segmentation; Relationship marketing; Services marketing

Indexed keywords

EID: 77954416350     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011052980     Document Type: Article

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