Limited influence of loyalty program membership on relational outcomes

Journal of Consumer Marketing

Volumn 26, Issue 6, 2009, Pages 394-404

  Lacey, Russell ^a  

^a UNIVERSITY OF NEW ORLEANS   (United States)

Author keywords

Customer loyalty; Loyalty schemes; Relationship marketing

Indexed keywords

EID: 70350325453     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910988210     Document Type: Article

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