Truth half told: Finding the perfect pitch for advertising and marketing in socialist Yugoslavia, 1950-1991

Enterprise and Society

Volumn 4, Issue 2, 2003, Pages 179-225

  Patterson, Patrick Hyder ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4344686844     PISSN: 14672227     EISSN: None     Source Type: Journal    
DOI: 10.1017/S1467222700012222     Document Type: Review

References (74)

1. Andrejčič, Radovan. Politika kvalitete u proizvodnji i potrošnji [Quality Policy in Production and Consumption]. Zagreb, 1973.
2. Bird, William J., Jr. "Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955. Evanston, 111., 1999.
3. Bryson, Philip J. The Consumer under Socialist Planning: The East German Case. New York, 1984.
4. Davis, Deborah S., ed. The Consumer Revolution in Urban China. Berkeley, Calif., 2000.
5. Denitch, Bogdan Denis. The Legitimation of a Revolution: The Yugoslav Case. New Haven, Conn., 1976.
6. Deželak, Bogomir. Marketing. Maribor, 1971.
7. _. Politika in organiziranje marketinga [Policy and Organization of Marketing]. Maribor, 1984.
8. Dimitrijević, Radmilo, ed. Ekonomska propaganda i privredna reforma u SFRJ [Advertising and Economic Reform in the Socialist Federated Republic of Yugoslavia]. Belgrade, 1968.
9. Dinter, Čedo. Ekonomsko-propagandna služba u poduzeću [The Advertising Department in the Enterprise]. Zagreb, 1961.
10. Drakulić, Slavenka. The Balkan Express: Fragments from the Other Side of War. New York, 1994.
11. Drugo jugoslavensko savjetovanje propagandista [Second Yugoslav Conference of Advertising Specialists, Proceedings, Zagreb, 22-23 Feb. 1963]. Zagreb, 1963.
12. Fine, Ben, and Ellen Leopold. The World of Consumption. London, 1993.
13. Fitzpatrick, Sheila. Everyday Stalinism: Ordinary Life in Extraordinary Times: Soviet Russia in the 1930s. New York, 1999.
14. Fruht, Miroslav. Kreacija privredne propagande [The Creation of Advertising]. Belgrade, 1975.
15. Gronow, Jukka. The Sociology of Taste. London, 1997.
16. Handbuch der Werbung, 2d ed. Berlin, 1969.
17. Hanson, Philip. Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary, and Yugoslavia. White Plains, N.Y., 1974.
18. Hladnik, Mario, ed. Zbornik predavanja sa seminara vizuelne komunikacije [Collection of Presentations from the Seminar on Visual Communication, proceedings of the conference "Visual Communication and Advertising," Zagreb 1975]. Zagreb, 1976.
19. Ikels, Charlotte. The Return of the God of Wealth: The Transition to a Market Economy in Urban China. Stanford, Calif., 1996.
20. Kaminsky, Annette. Illustrierte Konsumgeschichte der DDR. Erfurt, 1999.
21. _. Kaufrausch: Die Geschichte der ostdeutschen Versandhäuser. Berlin, 1998.
22. _. Wohlstand, Schönheit, Glück: kleine Konsumgeschichte der DDR. Munich, 2001.
23. Kostić, Branislav. Marketing Agencija [The Marketing Agency]. Belgrade, 1988.
24. Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, N.J., 1967.
25. Lampe, John R. Yugoslavia as History: Twice There Was a Country. New York, 1996.
26. Leach, William. Land of Desire: Merchants, Power, and the Rise of a New American Culture. New York, 1993.
27. Lears, T. J. Jackson. Fables of Abundance: A Cultural History of Advertising in America. New York, 1994.
28. Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940. Berkeley, Calif., 1985.
29. Merkel, Ina. Utopie und Bedürfnis: Die Geschichte der Konsumkultur in der DDR. Köln, 1999.
30. Mitrović, Borislav B. O-P+P=R: priručnik za upravljanje propagandom [O+P+P=R: A Handbook for Management Using Advertising]. Belgrade, 1988.
31. Mrvoš, Dušan P. Propaganda, reklama, publicitet: teorija i praksa [Propaganda, Advertising, Publicity: Theory and Practice]. Belgrade, 1959.
32. Niketić, Radoslav R. Privredno planiranje: osnovi planiranja privredne propagande [Commercial Planning: Fundamentals of Advertising Planning]. Belgrade, 1972.
33. Norris, James D. Advertising and the Transformation of American Society, 1865-1920. New York, 1990.
34. Petz, Boris. Psihologija u ekonomskoj propagandi [Psychology in Advertising]. 3d ed. Zagreb, 1980.
35. Reid, Susan E., and David Crowley, eds. Style and Socialism: Modernity and Material Culture in Post-War Eastern Europe. Oxford, U.K., 2000.
36. Rocco, Fedor. Uvod u marketing [Introduction to Marketing]. Belgrade, 1968.
37. Sagrak, Mirko. Ekonomska propaganda: programi [Advertising: Programs]. Zagreb, 1958.
38. Strasser, Susan. Satisfaction Guaranteed: The Making of the American Mass Market. New York, 1989.
39. _, Charles McGovern, and Matthias Judt, eds. Getting and Spending: European and American Consumer Societies in the Twentieth Century. New York, 1998.
40. Sudar, Josip. Ekonomska propaganda [Advertising], 3d ed. Zagreb, 1971.
41. _. Ekonomska propaganda: predavanja na postdiplomskom studiju Ekonomskog fakulteta u Zagrebu [Advertising: Graduate Lectures of the Economics Faculty in Zagreb]. Zagreb, 1975.
42. _. Ekonomska propaganda u teoriji i praksi [Advertising in Theory and Practice]. Zagreb, 1958.
43. _. Promotivne aktivnosti udruženog rada na tržištu [Promotional Activities of Associated Labor in the Marketplace]. 1979; rev. ed., Zagreb, 1984.
44. Tippach-Schneider, Simone. Das Grosse Lexikon der DDR-Werbung. Berlin, 2002.
45. _. Messemännchen und Minol-Pirol: Werbung in der DDR. Berlin, 1999.
46. Tyson, Laura D'Andrea. The Yugoslav Economic System and Its Performance in the 1970s. Berkeley, Calif., 1980.
47. Vračar, Dragutin. Privredna propaganda [Advertising]. Skopje, 1974.
48. _. Uloga privredne propagande u politici prodaje jugoslovenskih preduzeća: doktorska disertacija [The Role of Advertising in Sales Policy in Yugoslav Enterprises: Doctoral Dissertation]. Belgrade, 1972.
49. Vrčon, Branko. Reklama v gospodarski propagandi [Advertising in Commercial Promotion]. Ljubljana, 1967.
50. Williams, Rosalind H. Dream Worlds: Mass Consumption in Late Nineteenth-Century France. Berkeley, Calif., 1982.
51. Zbornik referata sa II medunarodnog simpozijuma privrednih propagandista održanog od 2. do 7. novembra 1969. g. na Bledu [Proceedings of the Second International Symposium of Advertising Specialists Held from 2 to 7 November, 1969, in Bled]. Belgrade, n.d.
52. Batarelo, Ante. "Uvodna rijač [An Introductory Word]." In Mediji komuniciranja s tržištem danas i sutra: referait s medunarodnog simpozija ekonomske propagande '75 [Media of Communication with the Market Today and Tomorrow: Presentations from the International Symposium on Commercial Promotion '75, Cavtat, Yugoslavia, 11-14 March 1975], ed. Mario Hladnik. Zagreb, 1975, pp. 11-13.
53. Garvan, Josip. "Predgovor [Foreword]." In Čedomir Jelenić, Ekonomska propaganda u trgovinskom preduzeču [Advertising in the Commercial Enterprise], Belgrade, n.d. [c. 1971], 5.
54. Hessler, Julie M. "Cultured Trade: The Stalinist Turn to Consumerism." In Stalinism: New Directions, ed. Sheila Fitzpatrick. London, 2000.
55. Reid, Susan. "Cold War in the Kitchen: Gender and De-Stalinization of Consumer Taste in the Soviet Union under Khrushchev." Slavic Review 61 (Summer 2002): 211-52.
56. Švab, Alenka. "Consuming Western Image of Well-Being - Shopping Tourism in Socialist Slovenia." Cultural Studies 16 (Jan. 2002): 63-79.
57. Zatlin, Jonathan R. "Consuming Ideology. Socialist Consumerism and the Intershops, 1970-1989." In Arbeiter in der SBZ-DDR, ed. Peter Hübner and Klaus Tenfelde. Essen, 1999, pp. 555-72.
58. _. "The Vehicle of Desire: The Trabant, the Wartburg and the End of the GDR." German History 15 (Aug. 1997): 358-80.
59. Zeremski, Vojislav. "Ekonomska propaganda i produktivnost rada" [Advertising and Labor Productivity]. In Ekonomska propaganda i privredna reforma u SFRJ, ed. Radmilo Dimitrijević. Belgrade, 1968, pp. 21-28.
60. Društvo ekonomskih progagandistov Slovenije: Bilten [Advertising Association of Slovenia: Newsletter]. 1967-1973.
61. Ideja: časopis za društveno i tržišno komuniciranje [Idea: Journal for Social and Market Communications]. 1972-1981, 1988-1993.
62. JFTK novosti: novine jugoslovenskog festivala tržišnih komunikacija [JFTK News: Bulletin of the Yugoslav Festival of Marketing Communications]. 1987-1990.
63. Kreativne komunikacije: časopis Agencije za marketing "Vjesnik" Zagreb [Creative Communications: Journal of the Vjesnik Marketing Agency, Zagreb]. 1972-1983.
64. Marketing: časopis Jugoslavenskog udruženja za marketing JUMA [Marketing: Journal of the Yugoslav Association for Marketing JUMA]. 1970-1986.
65. Medij: glasilo Društva ekonomskih propagandistov Slovenije [Medium: Gazette of the Advertising Association of Slovenia]. 1974.
66. MM: marketing magazin: časopis za tižne komunikacije [MM: Marketing Magazine: Journal for Market Communications]. 1981-1991.
67. Naš publicitet [Our Publicity], 1954-1957.
68. Privredna propaganda: jugoslovenski časopis za privrednu propaganda i publicitet [Advertising: Yugoslav Journal for Advertising and Publicity]. 1969-1976
69. Propaganda: časopis za ekonomsku propagandu i publicitet [Propaganda: Journal for Advertising and Publicity]. 1967-1970.
70. Savremena privredna propaganda: list za ekonomsku propagandu [Contemporary Advertising: An Advertising Review]. 1957-1958.
71. Standard: časopis za unapredjenje privredne propagande [Standard: Journal for the Advancement of Advertising]. 1955.
72. Supermarket: časopis za praksu suvremene trgovine [Supermarket: Journal for Contemporary Store Practice]. 1976-1986.
73. Patterson, Patrick Hyder. "The New Class: Consumer Culture under Socialism and the Unmaking of the Yugoslav Dream, 1945-1991." Ph.D. diss., University of Michigan, 2001.
74. Pence, Katherine Helena. "From Rations to Fashions: The Gendered Politics of East and West German Consumption, 1945-1961." Ph.D. diss., University of Michigan, 1999.