The americanization of italian advertising during the 1950s and the 1960s mediations, conflicts, and appropriations

Journal of Historical Research in Marketing

Volumn 1, Issue 2, 2009, Pages 270-294

  Iulio, Simona De ^a   Vinti, Carlo ^b  

^a UNIVERSITÉ DE STRASBOURG   (France)

^b UNIVERSITY IUAV OF VENICE   (Italy)

Author keywords

Advertising; Advertising agencies; Globalization; Graphic arts; Italy; United States of America

Indexed keywords

EID: 84887834055     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557500910974613     Document Type: Article

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