Meaning matters: Polysemy in Advertising

Journal of Advertising

Volumn 39, Issue 2, 2010, Pages 51-64

  Puntoni, Stefano ^a   Schroeder, Jonathan E ^b   Ritson, Mark ^c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

^c UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953862174     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390204     Document Type: Article

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