Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics

Semiotica

Volumn 152, Issue , 2004, Pages 1-74

  Mick, David Glen ^a   Burroughs, James E ^a   Hetzel, Patrick ^b   Brannen, Mary Yoko ^c  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITÉ PANTHÉON ASSAS   (France)

^c SAN JOSE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 17144394672     PISSN: 00371998     EISSN: 16133692     Source Type: Journal    
DOI: 10.1515/semi.2004.2004.152-1-4.1     Document Type: Review

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