Having a strategy for new service development - does it really matter?

Journal of Service Management

Volumn 24, Issue 1, 2013, Pages 25-44

  Edvardsson, Bo ^a   Meiren, Thomas ^b   Schäfer, Adrienne ^c   Witell, Lars ^a,d  

^a KARLSTAD UNIVERSITY   (Sweden)

^b FRAUNHOFER IAO   (Germany)

^c LUCERNE UNIVERSITY OF APPLIED SCIENCES AND ARTS   (Switzerland)

^d LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Co creation; Customer services quality; New service development; Service industries; Strategy; Survey research

Indexed keywords

EID: 84874565727     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231311304170     Document Type: Article

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