A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements

International Marketing Review

Volumn 18, Issue 2, 2001, Pages 145-159

  Wang, Cheng Lu ^a   Chan, Allan K K ^b  

^a UNIVERSITY OF NEW HAVEN   (United States)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Advertising; International marketing; Marketing communications; National cultures

Indexed keywords

EID: 0442298815     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330110389981     Document Type: Article

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