Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers

International Marketing Review

Volumn 24, Issue 5, 2007, Pages 629-651

  Ko, Eunju ^a   Kim, Eunyoung ^b   Taylor, Charles R ^c   Kim, Kyung Hoon ^d   Kang, Ie Jeong ^e  

^a Yonsei University   (South Korea)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c VILLANOVA UNIVERSITY   (United States)

^d Changwon National University   (South Korea)

^e Levis' Kids and Co   (South Korea)

Author keywords

Advertising; Europe; Fashion industry; Market segmentation; South Korea; United States of America

Indexed keywords

EID: 34748870129     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710828022     Document Type: Article

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