Creative determinants of viral video viewing

International Journal of Advertising

Volumn 29, Issue 3, 2010, Pages 349-368

  Southgate, Duncan ^a   Westoby, Nikki ^a   Page, Graham ^a  

^a Duncan Southgate   (United Kingdom)

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EID: 77956792620     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048710201221     Document Type: Article

References (32)

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