If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

Business Horizons

Volumn 55, Issue 2, 2012, Pages 129-139

  Kaplan, Andreas M ^a  

^a ESCP EUROPE   (France)

Author keywords

Facebook Places; Foursquare; Geo localization; Google Latitude; Gowalla; Groupon Now; Mobile marketing; Mobile social media; Smartphone; Social media

Indexed keywords

EID: 84857458965     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2011.10.009     Document Type: Article

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