Improving marketing's contribution to new product development

Journal of Product Innovation Management

Volumn 30, Issue 2, 2013, Pages 298-315

  Drechsler, Wenzel ^a   Natter, Martin ^a   Leeflang, Peter S H ^b  

^a GOETHE UNIVERSITY   (Germany)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRY; MARKETING; PRODUCT DEVELOPMENT; RESEARCH;

CUSTOMER NEED; FIRM INNOVATION; FIRM PERFORMANCE; INNOVATION PERFORMANCE; MARKETING CAPABILITY; MARKETING DEPARTMENTS; MARKETING RESEARCH; NEW PRODUCT DEVELOPMENT; PRODUCT CHARACTERISTICS; RESEARCH AND DEVELOPMENT;

COMMERCE;

EID: 84873455457     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.01010.x     Document Type: Article

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