Understanding consumer conversations around ads in a Web 2.0 world

Journal of Advertising

Volumn 40, Issue 1, 2011, Pages 87-102

  Campbell, Colin ^a   Pitt, Leyland F ^b,c   Parent, Michael ^c   Berthon, Pierre R ^b  

^a MONASH UNIVERSITY   (Australia)

^b BENTLEY COLLEGE   (United States)

^c UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952786946     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400106     Document Type: Article

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