Toward a sustainable email marketing infrastructure

Journal of Business Research

Volumn 61, Issue 11, 2008, Pages 1191-1199

  Pavlov, Oleg V ^a   Melville, Nigel ^b   Plice, Robert K ^c  

^a WORCESTER POLYTECHNIC INSTITUTE   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Email; Marketing; Spam; System dynamics

Indexed keywords

EID: 50449090427     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.11.010     Document Type: Article

References (34)

1. Akerlof G.A. The market for 'lemons': quality uncertainty and the market mechanism. Q J Econ 84 3 (1970) 488-500
2. Androutsopoulos I., Magirou E.F., and Vassilakis D.K. A game theoretic model of spam e-mailing. Proceedings of the 4th Conference on Email and Anti-Spam (CEAS 2007), Mountain View, CA (2005)
3. Ansari A., and Mela C.F. E-customization. J Mark Res 40 2 (2003) 131-146
4. Basu A.K., Atasi B., and Rajeev B. Modeling the response pattern to direct marketing campaigns. J Mark Res 32 2 (1995) 204-212
5. Chittenden L., and Rettie R. An evaluation of email marketing and factors affecting response. J Target Meas Anal Mark 11 3 (2003) 203-218
6. Cormack G.V. The TREC 2005 spam filter evaluation track (2006). http://www.virusbtn.com/spambulletin/archive/2007/01/sb200701-trec.dkb accessed on 11/16/2007
7. Croson David, D'Arcy John, Schuff David, Turetken Ozgur. Managing e-mail overload: clustering to increase attention supply, in Working paper; 2005.
8. Dai R., and Li K. Shall we stop all unsolicited email messages?. Proceedings of the First Conference on Email and Anti-Spam (CEAS 2004), Mountain View, CA (2004)
9. Elkin T. Jefferies: online ad spending could exceed $60b by 2010 (2007). http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArti cle&art_aid=56363 on 11/16/2007, Online Media Daily
10. Fallows D. Spam: how it is hurting email and degrading life on the internet (2003), Pew Internet Project, Washington, D.C.
11. Fawcett T. In vivo' spam filtering: a challenge problem for data mining (2003). http://home.comcast.net/~tom.fawcett/public_html/papers/spam-KDDexp.pdf on 11/16/2007, Comcast
12. Garretson C. The summer of spam: record growth, record irritation (2007). http://www.pcworld.com/article/id,136061-c,spam/article.html 11/16/2007, Network World
13. Goldman E. A Coasean analysis of marketing. Wis Law Rev 6 4 (2006) 1152-1221
14. Goodman J., Heckerman D., and Rounthwaite R. Stopping spam. Sci Am 292 4 (2005) 42-45
15. Gratton E. Dealing with unsolicited commercial emails: a global perspective. J Int Law 7 12 (2004) 3-13
16. Gray A., and Haahr M. Personalised, collaborative spam filtering. Proceedings of the First Conference on Email and Anti-Spam (CEAS 2004), Mountain View, CA (2004)
17. Jensen C. Their titles laundered, the cars are still lemons. The New York Times Online (August 26) (2007)
18. Kofman F., and Senge P. Communities of commitment: the heart of learning organizations. Organ Dyn 22 2 (1993) 5-23
19. Loder T., Van Alstyne M., and Wash R. An economic response to unsolicited communication. Adv Econ Anal Policy 6 1 (2006) 1-38
20. McCloskey W. 2006 retail white paper (2006), Email Data Source, New York, NY
21. McWilliams B. Spam kings (2005), O'Reilly, Sebastopol, CA
22. Melville N., Stevens A., Plice R.K., and Pavlov O.V. Unsolicited commercial e-mail: empirical analysis of a digital commons. Int J Electron Commer 10 4 (2006) 143-168
23. Moxnes E. Not only the tragedy of the commons: misperceptions of bioeconmics. Manage Sci 44 9 (1998) 1234-1248
24. Nussey B. Spam is on the rise again (2007). http://emailmarketing.silverpop.com/archive/2007/01/spam_is_on_the.html accessed on 11/17/2007
25. Pavlov O.V., Melville N., and Plice R. Mitigating the tragedy of the digital commons: the problem of unsolicited commercial e-mail. Commun Assoc Inf Syst 16 (2005) 73-90
26. Randers J. Guidelines for model conceptualization. In: Randers J. (Ed). Elements of the system dynamics method (1980), Productivity Press, Cambridge, MA
27. Rust R.T., and Espinoza F. How technology advances influence business research and marketing strategy. J Bus Res 59 (2006) 1072-1078
28. Schultz U., and Vandenbosch B. Information overload in a groupware environment: now you see it, now you don't. J Organ Comput Electron Commer 8 2 (1998) 127-151
29. Schwartz B. The paradox of choice: why more is less (2004), HarperCollins, New York, NY
30. Senge P.M. The fifth discipline: the art and practice of the learning organization (1990), Doubleday/Currency, New York, NY
31. Simon H. Designing organizations for an information-rich world. In: Greenberger M. (Ed). Computers, communications, and the public interest (1971), The Johns Hopkins Press, Baltimore, MD
32. Sterman J.D. Business dynamics (2000), McGraw-Hill, Boston, MA
33. Varian H. Microeconomic analysis (1992), W. W. Norton & Company, New York, NY
34. Woodside A. Advancing systems thinking and building microworlds in business and industrial marketing. J Bus Ind Manag 21 1 (2006) 24-29