Understanding pass-along emails: Motivations and behaviors of viral consumers

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Volumn , Issue , 2005, Pages 59-93

  Lewis, Regina ^a   Mobilio, Lynne ^a   Phelps, Joseph E ^b   Raman, Niranjan ^c  

^a Lewis Mobilio and Associates   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

^c ImpactRx Inc   (United States)

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[No Author keywords available]

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EID: 84917055807     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410612694     Document Type: Chapter

References (19)

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