Configuring quality management and marketing implementation and the performance implications for industrial marketers

Industrial Marketing Management

Volumn 41, Issue 8, 2012, Pages 1284-1297

  Lai, Kee hung ^a   Yeung, A C L ^a   Cheng, T C E ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Case study; Marketing; Performance; Quality; Survey

Indexed keywords

EID: 84870311868     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.07.003     Document Type: Article

References (83)

1. Aksin O.Z., Masini A. Effective strategies for internal outsourcing and offshoring of business services: An empirical investigation. Journal of Operations Management 2008, 26(2):239-256.
2. Aldenderfer M.S., Blashfield R.K. Cluster analysis 1984, Sage Publications, Beverly Hills.
3. Almquist E., Lee J. What do customers really want?. Harvard Business Review 2009, 87(4):23-23.
4. Andersen P.H., Christensen P.R., Damgaard T. Diverging expectations in buyer-seller relationships: Institutional contexts and relationship norms. Industrial Marketing Management 2009, 38(7):814-824.
5. Anderson J.C., Gerbing D.W. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 1988, 103(3):411-423.
6. Auh S., Menguc B. Broadening the scope of the resource-based view in marketing: The contingency role of institutional factors. Industrial Marketing Management 2009, 38(7):757-768.
7. Baker M.J., Hart S. The marketing book 2008, Heinemann, Amsterdam. Sixth Edition.
8. Benner M.J., Veloso F.M. ISO 9000 practices and financial performance: A technology coherence perspective. Journal of Operations Management 2008, 26(5):611-629.
9. Biemans W.G., Brencic M.M., Malshe A. Marketing-sales interface configurations in B2B firms. Industrial Marketing Management 2010, 39(2):183-194.
10. Black S.A., Porter L.J. Identification of the critical factors of TQM. Decision Sciences 1996, 27(1):1-21.
11. Burton R.M., Lauridsen J., Obel B. Return on assets loss from situational and contingency misfits. Management Science 2002, 48(11):1461-1485.
12. Cadogan J.W., Souchon A.L., Procter D.B. The quality of market-oriented behaviors: Formative index construction. Journal of Business Research 2008, 61(12):1263-1277.
13. Calantone R., Knight G. The critical role of product quality in the international performance of industrial firms. Industrial Marketing Management 2000, 29(6):493-506.
14. Chakravarthy B.S. Adaptation: A promising metaphor for strategic management. Academy of Management Review 1982, 7(1):35-44.
15. Chandler A. Strategy and structure: Chapters in the history of the American industrial enterprise 1962, MIT Press, Cambridge, MA.
16. Child D. Organization structure, environments and performance: The role of strategic choice. Sociology 1972, 6(1):1-22.
17. Chintagunta P., Desai P. Special issue of management science: Marketing within the enterprise and beyond. Management Science 2009, 55(9):1451.
18. Conant J.S., Mokwa M.P., Varadarajan P.R. Strategic types, distinctive marketing competencies and organizational performance: A multiple measures-based study. Strategic Management Journal 1990, 11(5):365-383.
19. Cronbach L. Coefficient alpha and the internal structure of tests. Psychometrika 1951, 16:297-334.
20. Das A., Narasimhan R., Talluri S. Supplier integration-Finding an optimal configuration. Journal of Operations Management 2006, 24(5):563-582.
21. Doty H.D., Glick W.H., Huber G.P. Fit, equifinality, and organizational effectiveness: A test of two configurational theories. Academy of Management Journal 1993, 36(6):1196-1250.
22. Flynn B.B., Schroeder R.G., Sakakibara S. A framework for quality management research and an associated measurement instrument. Journal of Operations Management 1994, 11(4):339-366.
23. Fornell C., Larcker D.F. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 1981, 18(1):39-50.
24. Fuentes-Fuentes M.M., Llorens-Montes F.J., Molina-Fernandez L.M., Albacete-Saez C.A. Environment-quality management coalignment across industrial contexts: an empirical investigation of performance implications. Industrial Marketing Management 2011, 40(5):730-742.
25. Garvin D.A. What does product quality really mean?. Sloan Management Review 1984, 26(1):25-43.
26. Garvin D.A. Competing on the eight dimensions of quality. Harvard Business Review 1987, 65(6):25-43.
27. Gebauer H. Identifying service strategies in product manufacturing companies by exploring environment-strategy configurations. Industrial Marketing Management 2008, 37(3):278-291.
28. Gonzalez-Benito O., Gonzalez-Benito J. Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations. Industrial Marketing Management 2005, 34(8):797-829.
29. Greene G.N., Organ D.W. An evaluation of causal models linking the received role with job satisfaction. Administrative Science Quarterly 1973, 18(1):96-103.
30. Hair J.F., Black W.C., Babin B.J., Anderson R.E. Multivariate data analysis: a global perspective 2010, Pearson Education, Upper Saddle River, New Jersey. Seven Edition.
31. Homburg C., Jensen O., Krohmer H. Configurations of marketing and sales: A taxonomy. Journal of Marketing 2008, 72(2):133-154.
32. Homburg C., Wieseke J., Bornemann T. Implementing the marketing concept at the employee-customer interface: The role of customer need knowledge. Journal of Marketing 2009, 73(4):64-81.
33. Houston F.S. The marketing concept: What it is and what it is not. Journal of Marketing 1986, 50(2):81-87.
34. Jick T.D. Mixing qualitative and quantitative methods: Triangulation in actions. Administrative Science Quarterly 1979, 24(4):602-611.
35. Juran J.M., Gryna F.M. Quality planning analysis 1993, McGraw-Hill, New York. 3rd ed.
36. Kabadayi S., Eyuboglu N., Thomas G.P. The performance implications of designing multiple channels of fit with strategy and environment. Journal of Marketing 2007, 71(4):195-211.
37. Ketchen D., Shook C.L. The application of cluster analysis in strategic management research: An analysis and critique. Strategic Management Journal 1996, 17(6):441-458.
38. Kinney M.R., Wempe W.F. Further evidence on the extent and origins of JIT's profitability effects. The Accounting Review 2002, 77(1):203-225.
39. Kohli A.K., Jaworski B.J. Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing 1990, 54(2):1-18.
40. Kohli A.K., Jaworski B.J., Kumar A. MARKOR: A measure of market orientation. Journal of Marketing Research 1993, 30(4):467-477.
41. Kordupleski R.E., Rust R.T., Zahorik A.J. Why improving quality doesn't improve quality or whatever happened to marketing?. California Management Review 1993, 35(3):82-95.
42. Korneliussen T., Pedersen P.A., Gronhaug K. Quality assessment in a turbulent environment: The case of the stockfish industry. Industrial Marketing Management 2007, 36(3):371-376.
43. Krasnikov A., Jayachandran S. The relative impact of marketing, research-and-development, and operations capabilities on firm performance. Journal of Marketing 2008, 72(4):1-11.
44. Lai K.H. Market orientation in quality-oriented organizations and its impact on their performance. International Journal of Production Economics 2003, 84(1):17-34.
45. Lai K.H. Linking exchange governance with supplier cooperation and commitment: A case of container terminal operations. Journal of Business Logistics 2009, 30(1):243-263.
46. Lai K.H., Bao Y., Li X. Channel relationship and business uncertainty: Evidence from the Hong Kong market. Industrial Marketing Management 2008, 37(6):713-724.
47. Lai K.H., Cheng T.C.E. Initiatives and outcomes of quality management implementation across industries. Omega-The International Journal of Management Science 2003, 31(2):141-154.
48. Lai K.H., Cheng T.C.E. Effects of quality management and marketing on organizational performance. Journal of Business Research 2005, 58(4):446-456.
49. Lai K.H., Cheng T.C.E., Yeung A. Relationship stability and supplier commitment to quality. International Journal of Production Economics 2005, 96(3):397-410.
50. Lai K.H., Wong C.W.Y., Cheng T.C.E. Bundling digitized logistics activities and its performance implications. Industrial Marketing Management 2010, 39(2):273-286.
51. Lindell M.K., Whitney D.J. Accounting for common method variance in cross-sectional designs. The Journal of Applied Psychology 2001, 86(1):114-121.
52. Lun Y.H.V., Lai K.H., Ng C.T., Wong C.W.Y., Cheng T.C.E. Research in shipping and transport logistics. International Journal of Shipping and Transport Logistics 2011, 3(1):1-5.
53. Mason K., Doyle P., Wong V. Market orientation and quasi-integration: Adding value through relationships. Industrial Marketing Management 2006, 35(2):140-155.
54. Matthyssens P., Vandenbempt K., Weyns S. Transitioning and co-evolving to upgrade value offerings: A competence-based marketing view. Industrial Marketing Management 2009, 38(5):504-512.
55. Merlo O., Auh S. The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance. Marketing Letters 2009, 20(3):295-311.
56. Meyer A.D., Tsui A.S., Hinings C.R. Configurational approaches to organizational analysis. Academy of Management Journal 1993, 30(6):1175-1195.
57. Molina-Castillo F., Munuera-Aleman J. The joint impact of quality and innovativeness on short-term new product performance. Industrial Marketing Management 2009, 38(8):984-993.
58. Monahan J.F. A Primer on Liner Models 2008, Chapman & Hall, Boca Raton.
59. Morgan N.A., Vorhies D.W. Product quality alignment and business unit performance. Journal of Product Innovation Management 2001, 18(6):396-407.
60. Morgan N.A., Vorhies D.W., Mason C.H. Market orientation, marketing capabilities, and firm performance. Strategic Management Journal 2009, 30(8):909-920.
61. Nath P., Nachiappan S., Ramanathan R. The impact of marketing capability, operations capability and diversification strategy on performance: a resource-based view. Industrial Marketing Management 2010, 39(2):317-329.
62. Piercy N.F. Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management. Industrial Marketing Management 2009, 38(8):857-864.
63. Reeves C.A., Bednar D.A. Defining quality: Alternatives and implications. Academy of Management Review 1994, 19(3):565-584.
64. Schroeder R.G., Linderman K., Zhang D. Evolution of quality: First fifty issues of production and operations management. Production and Operations Management 2005, 14(4):468-481.
65. Schulte M., Ostroff C., Shmulyian S., Kinicki A. Organizational climate configurations: Relationships to collective attitudes, customer satisfaction, and financial performance. The Journal of Applied Psychology 2009, 94(3):618-634.
66. Sharma S. Applied multivariate techniques 1996, John Wiley, New York.
67. Short J.C., Payne G.T., Ketchen D.J. Research on organizational configurations: Past accomplishments and future challenges. Journal of Management 2008, 34(6):1053-1079.
68. Song M., Parry M.E. The desired level of market orientation and business unit performance. Journal of the Academy of Marketing Science 2009, 37(2):144-160.
69. Stevens J.P. Applied multivariate statistics for the social sciences 2009, Routledge, New York. 5th Ed.
70. Swink M., Song M. Effects of marketing-manufacturing integration on new product development time and competitive advantage. Journal of Operations Management 2007, 25(1):203-217.
71. Tatikonda M.V., Montoya-Weiss M.M. Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance. Management Science 2001, 47(1):151-172.
72. Uslay C., Morgan R.E., Sheth J.N. Peter Drucker marketing: an exploration of five tenets. Journal of the Academy of Marketing Science 2009, 37(1):47-60.
73. Venkatraman N. The concept of fit in strategy research: Toward verbal and statistical correspondence. Academy of Management Review 1989, 14(3):423-434.
74. Vorhies D.W., Morgan N.A. A configuration theory assessment of marketing organizational fit with business strategy and its relationship with marketing performance. Journal of Marketing 2003, 67(1):100-115.
75. Wong C.W.Y., Lai K.H., Cheng T.C.E. Complementarities and alignment of information systems management and supply chain management. International Journal of Shipping and Transport Logistics 2009, 1(2):156-171.
76. Wong C.W.Y., Lai K.H., Lun Y.H.V., Cheng T.C.E. A study on the antecedents of supplier commitments in support of logistics operations. International Journal of Shipping and Transport Logistics 2012, 4(1):5-16.
77. Yee R.W.Y., Yeung A.C.L., Cheng T.C.E., Lai K.H. The service-profit chain: A review and extension. Total Quality Management and Business Excellence 2009, 20(6):617-632.
78. Yeung A.C.L. An empirical taxonomy for quality management systems: a study of the Hong Kong electronics industry. Journal of Operations Management 2003, 21(1):45-62.
79. Yeung A.C.L. Strategic supply management, quality initiatives and organizational performance. Journal of Operations Management 2008, 26(5):651-668.
80. Yeung A.C.L., Cheng T.C.E., Lai K.H. An empirical model for managing quality in the electronics industry. Production and Operations Management 2005, 14(2):189-204.
81. Yeung A.C.L., Cheng T.C.E., Lai K.H. An operational and institutional perspective on total quality management. Production and Operations Management 2006, 15(1):156-170.
82. Yin R.K. Case study research: design and methods 2009, Sage, Thousand Oaks, CA. Fourth Edition.
83. Zahra S.A., Covin J.G. Business strategy, technology policy and firm performance. Strategic Management Journal 1993, 14(6):451-478.