Product quality alignment and business unit performance

Journal of Product Innovation Management

Volumn 18, Issue 6, 2001, Pages 396-407

  Morgan, Neil A ^a   Vorhies, Douglas W ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; MARKETING; TOTAL QUALITY MANAGEMENT;

PRODUCT QUALITY ALIGNMENT;

PRODUCT DEVELOPMENT;

EID: 0035507660     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(01)00112-6     Document Type: Article

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