Transitioning and co-evolving to upgrade value offerings: A competence-based marketing view

Industrial Marketing Management

Volumn 38, Issue 5, 2009, Pages 504-512

  Matthyssens, Paul ^a,b   Vandenbempt, Koen ^a,b   Weyns, Sara ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b ANTWERP MANAGEMENT SCHOOL   (Belgium)

Author keywords

Co evolution; Competence based marketing; Customer value; Differentiation; Value creation

Indexed keywords

EID: 67649411513     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.08.008     Document Type: Article

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