Effects of quality management and marketing on organizational performance

Journal of Business Research

Volumn 58, Issue 4, 2005, Pages 446-456

  Lai, Kee Hung ^a   Cheng, T C Edwin ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Implementation; Marketing; Performance; Quality

Indexed keywords

EID: 11244278073     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.08.001     Document Type: Article

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