The joint impact of quality and innovativeness on short-term new product performance

Industrial Marketing Management

Volumn 38, Issue 8, 2009, Pages 984-993

  Molina Castillo, Francisco Jose ^a   Munuera Aleman, Jose Luis ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Innovation; Objective quality; Product innovativeness; Product quality; Short term new product performance; Subjective quality

Indexed keywords

EID: 70449524664     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.06.001     Document Type: Article

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