The desired level of market orientation and business unit performance

Journal of the Academy of Marketing Science

Volumn 37, Issue 2, 2009, Pages 144-160

  Song, Michael ^a   Parry, Mark E ^a  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Environmental moderators; Innovation strategy; Market orientation; Marketing strategy

Indexed keywords

EID: 64549160207     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0114-0     Document Type: Article

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