Interaction effects of media and message on perceived complexity, risk and trust of innovative products

European Management Journal

Volumn 30, Issue 6, 2012, Pages 577-587

  Molina Castillo, Francisco Jose ^a   Lopez Nicolas, Carolina ^a   Soto Acosta, Pedro ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Complexity; Innovation; Internet; Offline; Online; Perceived risk; Trust

Indexed keywords

EID: 84869886311     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2012.07.005     Document Type: Article

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