Prepaid monetary incentive effects on mail survey response

Journal of Business Research

Volumn 57, Issue 1, 2004, Pages 21-25

  Jobber, David ^a   Saunders, John ^b   Mitchell, Vince Wayne ^c  

^a UNIVERSITY OF BRADFORD   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Mail survey; Monetary incentives; Response

Indexed keywords

EID: 0348159730     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00280-1     Document Type: Article

References (36)

1. Angur M.G. Nataraajan R. Do source of mailing and monetary incentives matter in international industrial mail surveys? Ind Mark Manage 1995;24,5,351(7) (October).
2. Armstrong J.S. Monetary incentives in mail surveys Public Opin Q 39 1975 111-116
3. Armstrong J.S. Yokum J.T. Effectiveness of monetary incentives: mail surveys to members of multinational professional groups Ind Mark Manage 23 1994 133-136
4. Bellizzi J. Hite R.E. Face-to-face advance contact and monetary incentive effects on mail survey return rates, response differences and survey costs J Bus Res 14 1986 99-106
5. Brennan M. The effect of monetary incentive on mail survey response rates: new data J Mark Res Soc 34 2 1992 173-177 April
6. Brennan M. Hoek J. Astridge C.A. The effects of monetary incentives on the response rate and cost-effectiveness of a mail survey J Mark Res Soc 33 1991 229-241
7. Burns A.C. Hair J.F. Analysis of mail survey response from a commercial sample Am Inst Decis Sci 1 1980 227-229 November; 12th meeting
8. Chawla S.K. Balakrishnan P.V. Smith M.F. Mail response rates from distributors Ind Mark Manage 21 1992 307-310
9. Dommeyer C.J. How form of the monetary incentive affects mail survey response J Mark Res Soc 30 3 1988 379-385
10. Festinger L. The theory of cognitive dissonance 1957 Stanford University Press Stanford, California
11. Friedman H. San Augustine A. The effects of a monetary incentive and the ethnicity of the sponsor's signature on the rate and quality of response to a mail survey J Acad Mark Sci 7 2 1979 95-101 Spring
12. Furse D.H. Stewart D.W. Monetary incentives versus promised contribution to charity new evidence on mail survey response J Mark Res 19 1982 375-380
13. Furse D.H. Stewart D.W. Rados D.L. Effects of foot-in-the-door, cash incentives and follow-ups on survey response J Mark Res 18 1981 473-478
14. Gajaraj A.M. Faria A.J. Dickinson J.R. A comparison of the effects of promised and provided lotteries, monetary and gift incentives on mail survey response rate, speed and cost J Mark Res Soc 32 1 1990 141-162
15. Gilpatrick T.R. Harmon R.R. Tseng L.P.D. The effect of a nominal monetary gift and different contacting approaches on mail survey response among engineers IEEE Trans Eng Manage 41 3 1994 426-428 August
16. Goodstadt M.S. Chung L. Kranitz R. Cook G. Mail survey response rates: their manipulation and impact J Mark Res 14 1977 391-395
17. Gouldner A.W. The norm of reciprocity: a preliminary statement Am Sociol Rev 25 1960 161-178
18. Hansen R.A. A self-perception interpretation of the effect of monetary and non-monetary incentives on mail survey respondent behaviour J Mark Res 17 1980 77-83
19. Hubbard R. Little E.L. Cash prizes and mail survey response rates: a threshold analysis J Acad Mark Sci 16 42 1988 42-44
20. International Monetary Fund International financial statistics yearbook vol. 52 1999 185 IMF Washington DC
21. James J.M. Bolstein R. The effect of monetary incentives and follow-up mailings on the response rate and response quality in mail surveys Public Opin Q 54 1990 346-436
22. Jobber D. Increasing response rates to industrial mail surveys Ind Mark Manage 15 3 1986 183-195
23. Jobber D, O'Reilly D. Industrial mail surveys: a methodological update. Ind Mark Manage 1998;27,2,95(13) (March).
24. Jobber D. Saunders J. Modelling the effects of prepaid monetary incentives on mail-survey response J Oper Res Soc 39 4 1988 365-372
25. Jobber D. Birro K. Sanderson S.M. A factorial investigation of methods of stimulating response to a mail survey Eur J Oper Res 37 1998 158-164
26. London S.U. Dommeyer C.J. Increasing response to industrial mail surveys Ind Mark Manage 19 1990 235-241
27. McDaniel S.W. Rao C.P. The effect of monetary inducement on mailed questionnaire response quality J Mark Res 17 1980 265-268
28. Moser C. Kalton G. Survey methods in social investigation 1976 265 Heinemann London
29. O'Keefe T. Homer P.M. Selecting cost-effective survey methods; foot-in-door and prepaid monetary incentives J Bus Res 15 1987 365-376
30. Paollillo J.G.P. Lorenzi P. Monetary incentives and mail survey questionnaire response rates J Adver 13 1 1984 46-48
31. Peck J. Dresch S. Financial incentives, survey response and sample representativeness: does money matter Rev Public Data Use 9 1981 245-266
32. Pressley M.M. Tullar W. A factor interactive investigation of mail survey response rates from a commercial population J Mark Res 14 1977 108-111 February
33. Robin D. Walters G. The effect on return rate of messages explaining monetary incentives in mail questionnaire studies J Bus Commun 13 3 1976 49-54
34. Schneider KC, Johnson JC. Stimulating response to market surveys of business professionals. Ind Mark Manage 1995;24,4,265(12) (August).
35. Tedin K. Hoffstetter C. The effect of cost and importance factors on the return rate for single multiple mailings Public Opin Q 46 1982 122-128
36. Tullar W. Pressley M.M. Gentry D. Towards a theoretical framework for mail survey response Proceeding of the Third Annual Conference of the Academy of Marketing Science vol. 11 1979 243-247