Online advertising by the comparison challenge approach

Electronic Commerce Research and Applications

Volumn 5, Issue 4, 2006, Pages 282-294

  Lee, Jae Won ^a   Lee, Jae Kyu ^b  

^a Korea University of Technology and Education   (South Korea)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Ad planning; Comparison challenge; Comparison shopping; Electronic commerce; Online advertisement

Indexed keywords

CONSTRAINT THEORY; MARKETING; MATHEMATICAL MODELS; MATHEMATICAL PROGRAMMING; ONLINE SYSTEMS; STRATEGIC PLANNING;

COMPARISON CHALLENGE; COMPARISON SHOPPING; ONLINE ADVERTISEMENTS;

ELECTRONIC COMMERCE;

EID: 33750977583     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2006.05.002     Document Type: Article

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