The role of the Internet in new product performance: A conceptual investigation

Industrial Marketing Management

Volumn 33, Issue 5, 2004, Pages 355-369

  Ozer, Muammer ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Development process; Product development; Product innovation; Product success; The Internet

Indexed keywords

EID: 2542495918     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.09.002     Document Type: Article

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