Using the internet to enhance global strategy

European Management Journal

Volumn 23, Issue 1, 2005, Pages 1-13

  Yip, George S ^a   Dempster, Anna M ^b  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Global strategy; Globalization; Internet; Multinational companies

Indexed keywords

EID: 13844266519     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2004.12.005     Document Type: Article

References (12)

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