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Volumn 35, Issue , 2013, Pages 94-110

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Author keywords

Business performance; Environmental marketing; Greece; Hotel industry; Resource based view

Indexed keywords

BUSINESS; COMPETITIVENESS; FINANCE; LEISURE INDUSTRY; MARKETING;

EID: 84869869708     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2012.06.003     Document Type: Article
Times cited : (302)

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