Profitability of loyalty reward programs: An analytical investigation

Omega (United Kingdom)

Volumn 41, Issue 4, 2013, Pages 797-807

  Gandomi, A ^a   Zolfaghari, S ^a  

^a RYERSON UNIVERSITY   (Canada)

Author keywords

Loyalty program; Marketing; Nonlinear programming; Satisfaction; Valuation

Indexed keywords

CUSTOMER SATISFACTION; NONLINEAR PROGRAMMING; SALES; STOCHASTIC SYSTEMS;

ANALYTICAL INVESTIGATIONS; ANALYTICAL STUDIES; CUSTOMER LOYALTY; CUSTOMER VALUATION; CUSTOMERS' SATISFACTION; EMPIRICAL STUDIES; LOYALTY PROGRAM; LOYALTY REWARD PROGRAMS; SATISFACTION; VALUATION;

PROFITABILITY;

EID: 84869465824     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.omega.2012.10.003     Document Type: Article

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