Customer attrition analysis for financial services using proportional hazard models

European Journal of Operational Research

Volumn 157, Issue 1, 2004, Pages 196-217

  Van den Poel, Dirk ^a   Larivière, Bart ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Banking; Cox regression; Marketing; Proportional hazard model; Retention modelling

Indexed keywords

CUSTOMER SATISFACTION; DATA ACQUISITION; ECONOMICS; ENVIRONMENTAL IMPACT; FINANCE; MARKETING; REGRESSION ANALYSIS;

BANKING; COX REGRESSION; PROPORTIONAL HAZARD MODEL; RETENTION MODELLING;

OPERATIONS RESEARCH;

EID: 1842478892     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(03)00069-9     Document Type: Conference Paper

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