A customer management dilemma: When is it profitable to reward one's own customers?

Marketing Science

Volumn 29, Issue 4, 2010, Pages 671-689

  Shin, Jiwoong ^a   Sudhir, K ^a  

^a YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

Behavior based pricing; Customer heterogeneity; Forward looking customers; ; Stochastic preferences

Indexed keywords

EID: 77958613182     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0547     Document Type: Article

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