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Management Science
Volumn 54, Issue 6, 2008, Pages 1205-1211
Customer loyalty programs: Are they profitable?
Author keywords

Asymmetric equilibrium; Customer heterogeneity; Hotelling's model; Loyalty program
Indexed keywords

ASYMMETRIC EQUILIBRIUM; COMPETING FIRMS; CUSTOMER HETEROGENEITY; CUSTOMER LOYALTY PROGRAMS; DUOPOLY MARKETS; HOTELLING'S MODEL; LOYALTY PROGRAM; MARKET COMPETITIONS; MARKET PRICES; SYMMETRIC EQUILIBRIUMS;
EID: 61849178168     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0847     Document Type: Article
Times cited : (57)
References (11)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.