Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data

European Journal of Operational Research

Volumn 174, Issue 2, 2006, Pages 1260-1280

  Pauler, Gabor ^a,b   Dick, Alan ^b  

^a UNIVERSITY OF PÉCS   (Hungary)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

Loyalty Card; Marketing; Price and promotion optimization; Price elasticity analysis; Scanner Data

Indexed keywords

CUSTOMER SATISFACTION; FOOD PRODUCTS; MARKETING; MATHEMATICAL MODELS; OPTIMIZATION; SCANNING;

LOYALTY CARD; PRICE AND PROMOTION OPTIMIZATION; PRICE ELASTICITY ANALYSIS; SCANNER DATA;

INDUSTRIAL ECONOMICS;

EID: 33746238962     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2005.03.028     Document Type: Article

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