Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 7-13

  Ferrandi, Jean Marc ^a   Valette Florence, Pierre ^b   Fine Falcy, Sandrine ^b  

^a UNIVERSITÉ DE BOURGOGNE   (France)

^b UNIV GRENOBLE ALPES   (France)

Author keywords

Confirmatory Factor Analysis; Human Personality; Market Research; Personality Trait; Structural Equation Model

Indexed keywords

EID: 85125525651     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-11885-7_2     Document Type: Chapter

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