Visualizing the value of service-based offerings: Empirical findings from the manufacturing industry

Journal of Business and Industrial Marketing

Volumn 27, Issue 7, 2012, Pages 538-546

  Kindström, Daniel ^a   Kowalkowski, Christian ^a,b   Nordin, Fredrik ^c  

^a LINKÖPING UNIVERSITY   (Sweden)

^b HANKEN SCHOOL OF ECONOMICS   (Finland)

^c STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Manufacturing industries; Offerings; Services; Stakeholders; Tangibilization; Value; Visualization

Indexed keywords

EID: 84865120776     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211257301     Document Type: Article

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