Marketing services: The case of a missing product

Journal of Business and Industrial Marketing

Volumn 13, Issue 5, 1998, Pages 322-338

  Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010779532     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629810226645     Document Type: Article

References (49)

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