The advertising of services: Meeting the challenge of intangibility

Journal of Service Research

Volumn 2, Issue 1, 1999, Pages 98-116

  Mittal, Banwari ^a  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010600220     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/109467059921008     Document Type: Article

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