Credibility of online reviews and initial trust: The roles of reviewer's identity and review valence

Journal of Vacation Marketing

Volumn 18, Issue 3, 2012, Pages 185-195

  Kusumasondjaja, Sony ^a   Shanka, Tekle ^b   Marchegiani, Christopher ^b,c  

^a AIRLANGGA UNIVERSITY   (Indonesia)

^b CURTIN UNIVERSITY   (Australia)

^c Painted Dog Research   (Australia)

Author keywords

Consumer generated media; credibility; online review; source identity; trust; valence

Indexed keywords

EID: 84863836227     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766712449365     Document Type: Article

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