Differences in consumer-generated media adoption and use: A cross-national perspective

Journal of Hospitality and Leisure Marketing

Volumn 17, Issue 1-2, 2008, Pages 99-120

  Gretzel, Ulrike ^a   Kang, Myunghwa ^a   Lee, Woojin ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Consumer generated media; Cross national comparison; Technology adoption; Tourism marketing

Indexed keywords

EID: 75849146071     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1080/10507050801978240     Document Type: Article

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