Marketing Strategies in Virtual Worlds

Data Base for Advances in Information Systems

Volumn 38, Issue 4, 2007, Pages 77-80

  Lui, Tsz Wai ^a   Piccoli, Gabriele ^a   Ives, Blake ^b  

^a and Design   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Marketing Strategy; Media Richness Theory; Product Attributes; Theory of Cognitive Fit; Virtual Worlds

Indexed keywords

EID: 84870457398     PISSN: 00950033     EISSN: None     Source Type: Journal    
DOI: 10.1145/1314234.1314248     Document Type: Article

References (7)

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